Reading takes more time than watching a video. Therefore, people are more likely to watch a video than read a big long blog post. According to a recent study, 59% of executives say they would rather watch a video than read text. That’s a lot of people. So, if you want to increase watch time, broaden brand awareness, and generate more sales and leads, make sure you incorporate video SEO into your online strategy.
Both YouTube and Google use similar algorithms to rank websites and videos in their search results. The focus is providing video-search results that people can easily find, and these results have been combined with Google search results.
You can use your SEO and video strategy together to promote your business on YouTube. By using this technique, you can not only increase the watch time of your videos but also get customers’ attention and help you further down the line by generating revenue through YouTube remarketing.
Here are some insights to improve your YouTube SEO to drive more views and traffic.
1. Keywords matter – New competitors, new products, and new services are introducing themselves to the SERPs every month. It’s essential that you find ways to diversify yourself and your offering to stay competitive. Do keyword research to see which words have the highest search volume. Unless you can compete with really competitive terms, choose a less competitive keyword to target. Google Keyword Planner and Google Search are both perfect tools for keyword research.
2. Create appealing thumbnails – Thumbnails can make or break your YouTube videos. They are the first thing that a viewer sees in search results, and they should grab their attention. A well-designed thumbnail image can lead to a higher watch time, which can have a big influence on your video ranking. Design something that grabs people’s attention and stands out from the crowd so that you get noticed. Making a custom thumbnail for your video is the best way to attract views – showing people what your video is about and how it will benefit them is the real key to success.
Create helpful videos that you can build upon as your business grows. The more useful/helpful content you offer users, the more search volume you will get to your business and YouTube channel!
Read more: Influencer Marketing on Youtube