Sponsors are an important part of the business of YouTube creators, who rely on them for a substantial portion of their income. The sponsorship system is more like a contract job that matches flexibility rather than a permanent role. The goal for brands and creators are the same – to get a higher engagement rate from the audience. This method creates a win-win situation for both parties and limits the brand effect on the creator’s idea. Are you curious about which brands get the most videos sponsored (excluding Facebook and Google)? Of course you are! Here are the top 10 brands with the most sponsored videos diagram we formed based on CreatorDB.
In our top-10 list above, we can see that most of them are virtual personal networks and e-commerce companies. The difference between sponsored ads and traditional ads is the target group. The majority of the group that watches YouTube videos daily is the millennial generation. They spend a large portion of their time on their phones or computers, which means they are at significant risk of data breaches, and that’s why virtual personal network companies are becoming mainstream on the top-10 list. However, we can see that Skillshare, a company that offers online learning services, at the top of our list. We won’t list them all here, but e-learning is another popular service. In 2020 and 2021, online education platforms provide a great opportunity for businesses to reach an excited and engaged audience. On the other hand, e-commerce and personal website services are also trending. Next, we will introduce each company and its services.
Skillshare is an online learning platform for creative and curious people interested in a variety of subjects, including illustration, design, photography, video, freelancing, and more. On Skillshare, members connect and inspire each other to become better creatives. Here is an example chart of the distribution of each category sponsored by Skillshare. The number of paid videos hosted on YouTube is 6,624 — an astonishing figure, given that knowledge is priceless. To encourage users to sign up, they offered them a promotional code for access to the class. Creating activated users is of the utmost importance to them.
Here is some additional information about NordVPN. They have the most sponsored videos in the market, which gives them the largest video presence in the industry. Also, most of the categories they are focused on are gaming, technology, entertainment, and education. If we dig feature more, we will notice more male audiences than female audiences. For more information, you can check on CreatorDB.
Naver operates as a search engine and e-commerce platform providing fintech, digital content, and cloud services. Naver is a Korean-based company with overseas versions for mobile devices and users in the Asian-Pacific region. Here is the chart combining the location and categories of sponsored YouTube creators.
Squarespace is a website-building and hosting company based in New York City. It offers users pre-built templates and elements to create their own professional-looking webpages. They provided a space for people who do not know how to code to share their thoughts. Here is some data regarding the categories of YouTube creators.
Surfshark & ExpressVPN
Surfshark and ExpressVPN are both VPN providers. They share the rest of the VPN market. They have similar features but slightly different pricing, which is why they have a similar number of sponsored videos. We won’t go into more detail here, but stay tuned for an upcoming article about the VPN market. Let’s take a look at their market distribution. We discover the group of people they target is quite different.
Manscaped creates a dynamic educational movement and culture focused on the importance of men’s health, hygiene, and refinement. Men’s health brand invests a lot in advertising and clearly focuses on men’s channel. Let’s take a look here. Half of them are gaming and sports YouTube creators, which justified its promotion strategy and target group.
BetterHelp is an online counseling platform that connects its members to licensed therapists. Making professional therapy accessible, affordable, and convenient — so anyone who struggles with life’s challenges can get help anytime and anywhere. This kind of counseling platform is essential with the pandemic. Let’s take a look at the distribution chart. Of course, it must be said that the blog genre is one of the most popular today, which is probably why BetterHelp wants to focus its attention on it and help others.
MatchMade is a platform to connect creators and advertisers. They are more of an intermediary platform, saving a lot of time for creators and advertisers. In the fast-paced social media age, many people are introverted and don’t like to work with multichannel networks (MCNs), so it’s hard for them to get ads and get revenue. That’s why this platform was created: to help those people. But the other issue is how to maintain long-term relationships with advertisers, and to expand the number of advertisers. Let’s look at the numbers. Some MatchMade ads are related to gaming, so it makes sense that a huge chunk of money is going to the top gaming YouTube creators.
Coupang offers an e-commerce platform that is powered by innovative technology and operations. Coupang is a second e-commerce platform in Korea. They started to expand their business to Taiwan and other Asian-Pacific countries.
We’ve looked at all the top-10 brands with the most sponsored videos. Want to know which brands have the most YouTube video sponsorships? We’ve got the information you need, right here at CreatorDB.