70% of social media users have purchased a product after seeing someone they follow post about it, according to a recent study published by Forbes. In fact, #TikTokMadeMeBuyIt has been used almost 11 billion times and is still growing to give you a sense of the potential influencers to continue marketing your products and services.
To add to the fun, most consumers don’t care how big an influencer’s audience is—size isn’t a prerequisite for creating credibility. It’s the influencer, how they talk to their audience, and what platform they use. For example, B2B brands may focus on LinkedIn while B2C brands use YouTube, Instagram, and TikTok.
The shopping experience
Of course, now is a good time to mention to make sure you create a seamless shopping process through programs like Shopify that make buying influencer-promoted products directly from their posts.
Once you get the above right, there is something to be said about retaining long-term influencer partnerships. They simply just make sense for the following three reasons:
1) They give consumers the chance to get to know your product from a trusted authority and give you an opportunity for ongoing customer loyalty.
2) They allow for greater creative freedom vs. something that has to fit strictly within your brand guidelines.
3) User-generated content can be used for repurposing and boosting a brands image and message