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#TikTokMadeMeBuyIt

70% of social media users have purchased a product after seeing someone they follow post about it, according to a recent study published by Forbes. In fact, #TikTokMadeMeBuyIt has been used almost 11 billion times and is still growing to give you a sense of the...

Grandfluencers? Say What?!

Watch out Gen Z, Y, and X! According to a recent Sprout Social study, the rise of senior influencers is upon us. Below are just a couple of factors contributing to this fun growth within the industry: 1. Surprise Factor Part of the appeal of senior influencer...

Top 10 Brands with the Most Sponsored Videos

Sponsors are an important part of the business of YouTube creators, who rely on them for a substantial portion of their income. The sponsorship system is more like a contract job that matches flexibility rather than a permanent role. The goal for brands and creators...

Do’s and Don’ts of Finding Influencers for Your Brand

Experience makes the task at hand easier. Experienced designers make logos more quickly than novices, adept copywriters craft texts on familiar topics better than novices, and targeting specialists generate results from the get-go.  However, sometimes you have to...