Watch out Gen Z, Y, and X! According to a recent Sprout Social study, the rise of senior influencers is upon us....
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Top 10 Brands with the Most Sponsored Videos
Sponsors are an important part of the business of YouTube creators, who rely on them for a substantial portion of...
Do’s and Don’ts of Finding Influencers for Your Brand
Experience makes the task at hand easier. Experienced designers make logos more quickly than novices, adept...
How to Choose The Right Influencer for Your Next Campaign
Influencer marketing is not a new idea, despite its growing popularity in recent years. People in the spotlight have...
Plan Your Campaign With Micro-Influencers
When it comes to creating conversions and driving sales, micro-influencer marketing is the answer. Partnering with an...
The Psychology of Social Proof Marketing
Marketing is just psychology - finding out what resonates with people, and why, and utilizing that for the benefit of...
The Real Value Of Influencer Collaborations? Think Long Term.
The term "influencer" is now commonplace in most people's vocabulary. However, ten years ago, this was not the case....
What is Social Commerce and How It’s Shaping Online Shopping
In social commerce, things are sold directly through social media platforms. As an ever-changing phenomenon, the whole...
Why Is It Important to Streamline Your Influencer Marketing Campaign Management Process?
Social media usage has increased significantly in recent years, indicating a growing interest in the information....
Influencers Are Making WHAT?!
By Nicole Young, Chief Strategy Officer @creatordbapp Photo Credit: Lucas Davies "I want to be an influencer when I...
What do Influencer Marketing Agencies Do?
In general, there are three ways to engage in influencer marketing: Organic- you seek out and cultivate relationships...