A channel’s growth rate provides marketers with an excellent measure of a creator’s potential for cost-effective influencer marketing. Channel’s don’t just grow with time, they grow with the hard work and care of the creator behind them. High growth rates, therefore, are a solid sign of dedicated creators working hard, the exact kind of influencers you want to work with...
Engagement rates act as a quick measure of a creator’s content quality. Measured by dividing the views/impressions by the shares, comments, and likes, it can be framed as their ability to influence actions. For these reasons, engagement rate is often used during the discovery process to identify creators who are likely able to make conversations and effectively spread brand messaging...
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