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Stat Insights Social Media Trends

YouTube Explodes with an 83% Increase in Advertising Revenue

YouTube has grown into a significant source of Alphabet’s ad revenues. What started as a small video-sharing website has now grown into a monstrous $7 billion global business.

Posted by Caroline Chang | August 16, 2021
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Stat Insights Social Media Trends Tik Tok

Influencer Marketing - 2021 Key Trends

With the rise of new and innovative influencer data platforms and increasingly diverse social media creators, the influencer marketing industry continues to boom in 2021. We take a look at 5 key trends to keep an eye for.

Posted by Jessica Li | March 5, 2021
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Infographics Stat Insights

[Infographic] YouTuber Growth Rates - From Little Things, Big Things Grow

A channel’s growth rate provides marketers with an excellent measure of a creator’s potential for cost-effective influencer marketing. Channel’s don’t just grow with time, they grow with the hard work and care of the creator behind them. High growth rates, therefore, are a solid sign of dedicated creators working hard, the exact kind of influencers you want to work with...

Posted by Noah Hynam | January 13, 2021
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Infographics Stat Insights

[Infographic] Engagement Rates in Influencer Marketing - The Most Important Metric?

Engagement rates act as a quick measure of a creator’s content quality. Measured by dividing the views/impressions by the shares, comments, and likes, it can be framed as their ability to influence actions. For these reasons, engagement rate is often used during the discovery process to identify creators who are likely able to make conversations and effectively spread brand messaging...

Posted by Noah Hynam | January 11, 2021