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Case Study Social Media Trends

[Case Study] NELK Boys: Behind the scenes of their multi-million dollar business

NELK or the NELK Boys got their start as a pure prank YouTube channel where the boys would play pranks on the public in a variety of hilarious ways to garner reactions, but have evolved into a massive multi-million dollar staple of the creator economy.

Posted by Jackson Jacobs | August 31, 2021
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Stat Insights Social Media Trends

YouTube Explodes with an 83% Increase in Advertising Revenue

YouTube has grown into a significant source of Alphabet’s ad revenues. What started as a small video-sharing website has now grown into a monstrous $7 billion global business.

Posted by Caroline Chang | August 16, 2021
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Announcements Social Media Trends

Clubhouse - The Cool New Kid on the Block

Clubhouse app, unlike many previous social media apps, does not detach us from reality. Instead, this app has taken a step back in order to make a great leap forward.

Posted by Jessica Li | April 8, 2021
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Stat Insights Social Media Trends Tik Tok

Influencer Marketing - 2021 Key Trends

With the rise of new and innovative influencer data platforms and increasingly diverse social media creators, the influencer marketing industry continues to boom in 2021. We take a look at 5 key trends to keep an eye for.

Posted by Jessica Li | March 5, 2021
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Social Media Trends Tik Tok

A-COM: No Choice is the Future of Shopping

Algorithms have gotten significantly more complex in recent years. Netflix, YouTube, Amazon are all big names in this space. In each case, the algorithms are taking what it knows about you, runs an algorithm based on its training set (what people like you have watched or purchased in the past), then recommends relevant products and entertainment. If it’s wrong what happens?

Posted by Noah Hynam | January 15, 2021
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Social Media Trends Tik Tok

TikTok’s Finest: The Creators that Helped Set the Stage for TikTok’s success in the West

TikTok’s Biggest Winners in 2020. Who helped define the platform and shape its growth in the West? Let's explore the top 3 creators who made a giant impact on the platform in 2020.

Posted by Noah Hynam | December 8, 2020
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Social Media Trends

A Peek Behind the Curtain: China’s 7 Most Popular 2020 Memes

2020 has been a huge year for memes worldwide due in part to the effects of Covid-19 leading people to shift large parts of their life online. With over a billion people active online, China was home to many new memes and phrases that illustrate the

Posted by Noah Hynam | December 2, 2020