Web content continues to increase in volume and influence as more brands trust influencers for running successful marketing campaigns. And it shows no signs of slowing down anytime soon. 

• “92% of consumers trust recommendations from people they know and 70% trust the experiences of their peers.” 
• “92% of marketers who used influencer marketing last year, found it effective.”
• “Influencer-generated content delivers 11X greater ROI than other forms of marketing strategies.”
• “Last year, nearly one-fourth of marketers spent over $25,000 on influencer marketing.”

Some experts claim influencer marketing is the next big thing. If you haven’t leveraged it yet, it’s time to give it a try. And if you have used it before, now is the time to learn how to do it better. If you’re not using the right influencer marketing tools, your influencer marketing efforts will be more time-consuming and challenging. Thankfully, several influencer marketing tools exist that can help you find the right influencers, form successful partnerships, and implement fruitful campaigns. 

Influencer marketing platforms help brands and content creators discover each other, which is like a matchmaking platform for influencer marketing. Influencers can get more visibility through these platforms, and brands can search for influencers by looking at their profiles. Many influencer marketing platforms provide influencer search engines to help businesses locate and connect with influencers who match their interests. The platforms also include a database of pre-vetted influencers who are open to collaborating with brands. Influencer profiles can be sorted into different categories, making it easier to find the right influencer for a particular campaign. Brands can filter the results of their search based on niche, engagement rates, target audience, location, and other categories.  Some influencer marketing platforms offer brands a wide range of additional services, including content amplification, relationship management, and third-party analytics. 

Overall, these platforms streamline the process of influencer discovery and campaign management

Read more: Influencer Marketing Starter Guide 

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