Blog > Announcements

The Future of Digital Art? The NFT Debate

Posted by Jessica Li | May 4, 2021

Non-fungible Tokens

NFTs. NFTs. NTFs. New month. New craze. Ey?

What are they? Where do they come from? Why are they here, and are they here to stay?

Join us as we answer these questions and the underlying controversy surrounding NFTs.

 

What are they?

NFTs stand for non-fungible tokens. Perplexed? You are not alone.

First, let us break down the term fungibility. Fungibility, according to Investopedia, stands for the ability of a good or asset to be readily interchanged for another of like kind. Basically, fungible means exchangeable or substitutable, think different breakfast cereal varieties. By default, then, non-fungible is the opposite, think DNA (veto, any viologists here on cloning or the like).

In economics, fungible assets are often units that can be exchanged readily on the market, such as money of the same value— i.e., two £10 notes as equivalent to one £20 note. The value is the same, the value is fungible.

In contrast, tokens are simple. Synonymous to vouchers and coupons; day-to-day they’re seen in supermarkets, shops, and online. For NFTs, tokens hold a similar meaning. Digital tokens can be thought of as a badge or a license of ownership for assets in the virtual realm. Ownership of these assets are recorded on blockchain – a digital ledger that is similar to the networks underpinning bitcoin and cryptocurrencies.

So, non-fungible + tokens = non-fungible tokens.

OG Meme 'Nyan Cat' had it's NFT sell for over half a million dollars

Where do they come from?

Arguably, Coloured Coins are the first NFTs to exist. The era of Coloured Coins dates back to 2012-2013, yet the history of them may be longer than most realise. NFTs most likely date back to near the origins of bitcoin and blockchain. Saying this, NFTs have recently sprung up once again, as they have been experiencing great exponential popularity and growth. This is especially in the world of art, as artists rightfully boast their works as ‘one of a kind’, but this unique aspect may just have been taken to the next level.

How do they work?

Traditionally, paintings, such as those from the Italian Renaissance period like the ‘The Birth of Venus’ by Botticelli (1485-1486), ‘Mona Lisa’ by Leonardo da Vinci (1503-1506), and ‘The Creation of Adam’ by Michelangelo (1512) are not just seen as valuable, but rather defined as such. Partially, this is because of the encompassed history and irreplaceability of the meaning and culture of the times. A nostalgic feeling of such artistic pieces being ‘lost in history’. In this case, stuck in the 15 th - 16 th century period.

Zoom to the 21 st century, Non-fungible tokens. With NFTs, artworks (mostly of the digital assortment) can be “tokenized” to create a digital license of ownership or purchasable certificates. Blockchain plays a huge role within NFTs and maintains security and integrity in a similar fashion to cryptocurrency. Put simply, NFTs are blockchain assets designed to hold a specific value, typically measured via Ethereum. So, how does this link to the world of art?

Well, these “crypto-collectibles” recently exploded in popularity. Most recently, a video clip created by the digital artist Beeple (Mike Winkelmann), which originally sold at $67,000 has been branded as an NFT, and re-sold on the secondary market for a whopping $6.6M (after Ethereum conversions). This is not a one off. CryptoPunks NFT sold for $2M. A crypto art rendition of Nyan Cat meme sold for $590,00 in an online auction . This is a spiralling trend, and it comes at a crippling cost to the environment. Some say it is a craze, a speculative frenzy that may fizzle out, but what if it is here to stay?

The third wave of the Internet has certainly arrived, but at what cost?

The True Cost of NFTs

Emissions must fall intentionally year on year to stall climate change.

Too often we hear ‘better late than never’, but perhaps on reflection, we should be saying ‘too little too late’. The science. The facts. The data. All of this, and more, points to this impending climate disaster. NFTs-lovers and tree-huggers do not go hand in hand.

Source: carbongrid.io

Ethereum alone is responsible for 96,200,000 tonnes of Carbon Dioxide since inception. To contextualize, this is equivalent to the combined annual emissions of 84 countries around the globe. The blockchain farms, with energy guzzling machines that solve complex mathematical puzzles to keep ledgers and NFT tokens alive, are simultaneously depleting the globe’s resources. Despite these astonishing facts, Nifty Gateway (a marketplace for NFTs) have refused to comment on their carbon usage when Lemercier requested for it, after selling an NFT unaware of the true costs that left him feeling “angry”. Feelings of deception and betrayal have led artists to launch carbon audits on NFTs. It is revealed that the NFTs Grimes dropped on the 28 th February 2020 resulted in 122T of carbon. The open edition “The Bitcoin Angel” alone released 468 tons of Carbon Dioxide according to ART news.

Albeit, Nifty Gateaway has announced a system transferral from separate transactions to one transaction, in order to reduce usage of blockchain efficiency, this is yet to avail results. If done correctly, their pledge to go carbon negative within the year will certainly be applauded and awarded.

So, what are your thoughts? Are NFTs fact or fiction in the long run?

You might also enjoy

Card image cap
Announcements Social Media Trends

Clubhouse - The Cool New Kid on the Block

Clubhouse app, unlike many previous social media apps, does not detach us from reality. Instead, this app has taken a step back in order to make a great leap forward.

Posted by Jessica Li | April 8, 2021
Card image cap
Stat Insights Social Media Trends Tik Tok

Influencer Marketing - 2021 Key Trends

With the rise of new and innovative influencer data platforms and increasingly diverse social media creators, the influencer marketing industry continues to boom in 2021. We take a look at 5 key trends to keep an eye for.

Posted by Jessica Li | March 5, 2021
Card image cap
Social Media Trends Tik Tok

A-COM: No Choice is the Future of Shopping

Algorithms have gotten significantly more complex in recent years. Netflix, YouTube, Amazon are all big names in this space. In each case, the algorithms are taking what it knows about you, runs an algorithm based on its training set (what people like you have watched or purchased in the past), then recommends relevant products and entertainment. If it’s wrong what happens?

Posted by Noah Hynam | January 15, 2021