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TikTok, Instagram, and YouTube, Which Platform has the Highest Growth Rates?

We extracted the following metrics from CreatorDB’s database to address the most pressing question in the influencer marketing industry:

Which social media platform has the highest engagement rate?

10.000 to 100.000 followers:

  • IG: 4.7%
  • TikTok: 189%
  • Youtube: 4.2%

100.000 or more:

  • IG: 3.1%
  • TikTok: 151.9%
  • Youtube: 1.3%

1.000.000 or more:

  • IG: 1.1%
  • TikTok: 2570.0%
  • Youtube: 1.3%

Key Takeaway

According to CreatorDB’s own detailed database, there is a weak correlation between engagement rate and growth across all social media platforms and follower categories, suggesting that engagement rate is not a reliable predictor of growth.


Based on the provided data, it is clear that TikTok has consistently shown the highest growth rates among all the platforms analyzed. Specifically, TikTok’s growth rates range from 189% for creators with 10,000 to 100,000 followers, to a staggering 2570.0% for creators with 1,000,000 or more followers. This is a clear indication that TikTok has been able to provide a platform for creators to reach a wider audience in a short amount of time.

In comparison, YouTube has shown the lowest growth rates among all the platforms analyzed. With growth rates ranging from 4.2% for creators with 10,000 to 100,000 followers, to just 1.3% for creators with 100,000 or more followers and 1.3% for creators with 1,000,000 or more followers, it seems that YouTube’s algorithm and policies may not be as conducive to rapid growth as TikTok’s.

Read more:
Influencer Analytics Explained

Instagram, on the other hand, has shown moderate growth rates compared to TikTok and YouTube. With growth rates of 4.7% for creators with 10,000 to 100,000 followers, 3.1% for creators with 100,000 or more followers, and 1.1% for creators with 1,000,000 or more followers, Instagram seems to be somewhere in between TikTok and YouTube in terms of providing a platform for creators to grow.

Overall, these metrics suggest that TikTok may be the most effective platform for creators looking to rapidly grow their audience, while YouTube may be better suited for creators looking for more stable and consistent growth over time. Instagram, meanwhile, appears to offer a middle ground between the two.

However, it is important to note that these metrics may not necessarily indicate long-term success or sustainability for creators on these platforms, and other factors such as content quality and audience engagement may also play significant roles in determining success.

Learn more:
CreatorDB’s AI data-driven approach to identifying influencers for your business

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