Influencer Marketing Starter's Guide (Free Download)

Updated: December 2020

We at CreatorDB have used our experience and knowledge shared with us by our partners as well as our own experience from operating an influencer marketing agency (East West International Marketing Group) to put together this 25-page starter's guide. We are such believers in the value of influencer marketing as an investment for your brand or agency that we are providing this guide completely for free. Just fill your email in the form at the bottom of the page and you will be emailed a link to a downloadable version of the guide.

There are several groups who could potentially benefit from this content including:

  • In-house marketing managers looking to do influencer marketing
  • Experienced influencer marketers looking for tidbits
  • Small businesses learning about digital marketing
  • Influencers trying to better understand the industry around them
  • Many, many more!

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Below is the guide's content outline, also the form to receive the 25-page PDF of the guide free to your inbox is at the bottom of the page:

  1. Introduction
    1. What is an influencer (creator)?
    2. What is influencer marketing (IM)?
    3. Influencer marketing looks like...
    4. How do I start influencer marketing?
  2. How Much to Pay for Creators
    1. Pay per post
    2. Affiliation
    3. Pay per view
    4. Non-monetary
  3. Working with Other Agencies
    1. Pros
    2. Cons
  4. Key Data Points to Consider when Reviewing a Creator
    1. Subscribers/Followers
    2. Engagement Rate
    3. Average views
    4. Audience demographic data
  5. Things Affected by the Size of a Creator's Audience
    1. Instagram v. YouTube breakdown
    2. Size tiers
  6. Common Pain Points
    1. Initial Contact
    2. Audience Fatigue
    3. Inbox Fatigue
    4. Demographic Data
  7. Unscrupulous Behavior
    1. Non-family friendly content
    2. Outside content behavior
    3. Brand representation
  8. Fake Views & Followers
    1. Click farms
    2. How to avoid working with bad actors
    3. Other tips
  9. Legal Considerations
  10. Conclusion

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