Guide to Paying YouTubers & CPM (Free Download)

Updated: December 2020

We at CreatorDB have used our experience operating YouTube influencer campaigns through our in-house agency (East West International Marketing Group) to put together this 13-page guide to pricing and paying for YouTuber collaborations. We understand that ROI and the economics of influencer marketing is a primary concern for all businesses so we are providing this guide completely for free. Just fill your email in the form at the bottom of the page and you will be emailed a link to a downloadable version of the guide. In addition to doing this research for yourself, CreatorDB calculates an acceptable range of CPMs for each creator within our platform.

Scroll to the bottom of the page and fill out the form to get a PDF of the guide sent for free to your inbox.

There are a few concepts this guide covers in detail including:

  • An Introduction to CPM on YouTube
  • Different Deal Structures
  • Factors which affect an influencer's CPM

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Below is the full outline for all of the content in our Influencer marketing YouTube CPM guide:

  1. Influencer Marketing on YouTube
    1. Introduction
    2. What is CPM?
  2. CPM on YouTube
    1. Adsense CPM vs. Sponsorship CPM
  3. CPM Deal Structures
    1. CPM by Real Views
    2. CPM by Average Views
    3. CPM by Expected Views
  4. Example CPM Ranges
  5. CPM Modifiers
    1. Content niche
    2. Country of creator & audience
    3. Integrated vs. dedicated content
    4. Topical vs. evergreen content
    5. Channel production quality
    6. Product or service being advertised
    7. Engagement rate
    8. Agency involvement
    9. Asking for exclusivity
    10. Time of year
    11. Longer term collaboration
    12. Cross platform promotion
    13. Celebrity status
  6. Example Pricing for an Influencer
  7. Diminishing Return Effect
  8. Conclusion