Canada
Harley Morenstein is a Montreal-born Canadian content creator best recognized as the co-founder and breakout personality behind Epic Meal Time, the…
Total Followers +0.1%
705K
Across YouTube, Instagram
Primary Platform
YouTube
272K followers · 39% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.5K–$15K / IG post
Ethan Klein of h3h3Productions brought Morenstein on as a permanent co-host of H3 After Dark, the talk show that directly follows live H3 Podcast broadcasts.
Morenstein was announced as a headliner for Creator Clash 3 (June 28, 2025 in Tampa). The event was fully canceled in July 2025, with organizers issuing refunds and directing prior donations to charity.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +952 +0.4% | +0 +0.0% | +0 +0.0% | +952 |
| Last 90 days | +5K +1.9% | +0 +0.0% | +0 +0.0% | +5K |
| Last 365 days | +5K +1.9% | +0 +0.0% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Epic Meal Time Food / Entertainment | Co-founder | YouTube | 2010–Long-term | — |
| Jack Daniel's Alcohol / Spirits | Long-term partnership | YouTube | 2011–2014 | — |
Harley Morenstein is a Montreal-born Canadian content creator best recognized as the co-founder and breakout personality behind Epic Meal Time, the food-entertainment YouTube channel that became a cultural phenomenon in the early 2010s by staging grotesquely oversized, bacon-heavy meals with an irreverent, high-energy style. Epic Meal Time helped establish the template for viral food content on YouTube and introduced Morenstein's outsized persona — deadpan delivery, self-aware humor, and an almost theatrical commitment to excess — to a global audience. His personal channel and social presence extend that brand identity into a looser, more personal format: vlogs from events like Burning Man and Six Flags, short-form comedy, Canada-versus-USA commentary, and AI-generated absurdist clips, all framed through the same 'chill guy' self-presentation he's cultivated since the Epic Meal Time era.
On his own handles, Morenstein draws a predominantly male audience skewing toward the 18-to-34 bracket — a cohort that likely grew up with Epic Meal Time and has followed him into his solo era. His engagement rate on YouTube runs well above the category median, signaling a retained core fanbase that remains genuinely interactive despite upload cadence that has become more sporadic into mid-2026. His DJ work and Montreal roots add dimensions beyond food or gaming, making him a multi-interest personality rather than a single-niche creator. The mix of comedy, light travel content, and nostalgic food callbacks keeps him relevant to legacy fans while the AI and gaming content gestures toward younger discovery audiences. For brands in food, lifestyle, or entertainment, Morenstein represents an established Canadian voice with proven virality history and an audience that skews engaged and culturally fluent — a durable asset if his upload consistency stabilizes.
Harleymorenstein reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Food / Entertainment, Alcohol / Spirits, a clear signal of fit for brands in those categories. Demonstrated partners include Epic Meal Time and Jack Daniel's. Engagement on YouTube runs around 5.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Harleymorenstein's tier (Mid, 705K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Harley Morenstein is the co-founder and on-screen face of Epic Meal Time, the Canadian YouTube channel that became one of the platform's earliest viral sensations with its over-the-top, bacon-heavy food creations. He launched the channel with a group of Montreal friends, and it grew into one of the most-subscribed food channels of its era before Harley pivoted to solo content.
Epic Meal Time peaked in the early 2010s and even spawned a television spinoff called Epic Meal Empire, which aired on the FYI network. Over time the original crew drifted apart and the channel went quieter, while Harley shifted his energy to his personal channel covering vlogs, gaming, DJing, and comedy.
Yes — the channel's concept was adapted into a TV series called Epic Meal Empire, which aired on the FYI network (part of A&E Networks). The show expanded the over-the-top food format for a broadcast audience, making Harley one of the earlier YouTubers to cross over into television.
He still revisits food content occasionally, posting recipes under an "EpicManStyle" banner — think Maple Glazed Bacon Doughnuts — as a nod to his Epic Meal Time roots. That said, his main focus these days is vlogs, travel, gaming, and DJ sets rather than dedicated food content.
EpicManStyle is the food-content label Harley uses when he revisits the indulgent, over-the-top recipe format he made famous on Epic Meal Time, now applied to solo videos on his personal channel. It keeps the spirit of the original series alive — big flavors, bacon, and spectacle — without the full original crew.
Yes — DJing is a genuine creative outlet for Harley, not just a passing hobby. His Instagram bio specifically calls out live DJ sets, and he shares performance clips as part of his broader content mix alongside vlogs and gaming.
Yes, Harley has attended Burning Man and documented the experience on his channel, including a post describing it as the most dangerous situation he found himself in at the festival. It fits his adventurous vlog style, which spans offbeat events, travel, and anything with a strong visual story.
Harley explicitly states in his YouTube bio that he reads every comment, which he's used as a signature signal of how closely he engages with his audience. For a creator who built his following through personality-driven content, it reinforces the direct, no-filter connection he's kept with fans since the Epic Meal Time days.
Harley Morenstein was born and raised in Montreal, Canada, and his Canadian identity runs through his content — from recipes leaning on maple and bacon to posts weighing in on the Canada-as-the-51st-state debate. Epic Meal Time itself was very much a Montreal-born project.
Harley's personal YouTube channel has grown to over a quarter-million subscribers, separate from the Epic Meal Time channel he co-founded. His engagement rate runs well above the category average, which points to a tight-knit audience that followed him through the transition from food-channel phenomenon to solo vlogger and entertainer.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@harleymorenstein · YouTube
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