United States
Meredith Duxbury is a New York City-based beauty and fashion creator who built a multi-million TikTok following largely on the strength of a single,…
Total Followers -0.0%
21.2M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
18M followers · 85% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$48K / IG post
She joined Hollywood A-listers and supermodels on the Gucci Cruise 2027 catwalk held at Times Square, marking a major step in her transition from influencer to runway model.
Her presence at the high-profile Met Gala after-party drew mainstream press attention, further cementing her status in celebrity fashion circles.
The beauty and lifestyle book covers skincare, glam, fashion, and mental health, blending personal stories with step-by-step tutorials. It is currently available for pre-order.
PAPER Magazine featured her NYFW photo diary as she attended marquee shows and industry events across New York City.
The recognition highlights her growth from viral TikTok creator to a widely recognized voice in beauty and fashion.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -3278 -0.2% | -3278 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -8971 -0.5% | -8971 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -39336 -2.3% | -39336 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -39336 -2.3% | -39336 |
Daily follower snapshots from CreatorDB's longitudinal index.
Meredith Duxbury is a New York City-based beauty and fashion creator who built a multi-million TikTok following largely on the strength of a single, polarizing signature: applying foundation in dramatically generous quantities directly with her hands, then blending it into a full-coverage, high-glam finish. That maximalist approach — unapologetic, technique-forward, and deeply countercultural against the clean-girl minimalism that dominated the early 2020s — became her breakout identity and drove the kind of engagement that exceeds category norms by a wide margin. Her content spans heavy makeup tutorials, get-ready-with-me videos, outfit styling, and travel vlog-adjacent content, all tied together by a consistent aesthetic that prioritizes boldness and deliberate excess over restraint. Represented by Creative Artists Agency, she has expanded her platform beyond social video into publishing, with a forthcoming beauty book released through Rizzoli USA — a publisher better known for coffee-table volumes on couture and fine art than influencer tie-ins, which signals a deliberate positioning toward cultural legitimacy.
Her brand partnership portfolio reflects her premium beauty standing: long-running affiliate campaigns with YSL Beauty, Kiehl's, and e.l.f. Cosmetics sit alongside more recent Gucci Beauty integrations, a pairing that underscores her ability to straddle accessible mass-market beauty and luxury fashion simultaneously. Her audience skews heavily toward women aged 18 to 34 in English-speaking markets, with the United States accounting for the majority of her following — a demographic profile that is precisely the target for premium cosmetics and accessible luxury fashion advertisers. TikTok remains her dominant platform by a significant margin, and her engagement rate there suggests an audience that is actively participatory rather than passive. With a publishing deal, luxury brand alignment, and CAA representation all in place, Duxbury is positioned less as a social media personality and more as a beauty media brand — one whose next phase will likely test how far her maximalist aesthetic can translate into longer-form editorial and commercial formats.
Meredith Duxbury is a strong fit for prestige and masstige beauty, color cosmetics, skincare, and fashion brands targeting young American women — her content is built around bold glamour makeup tutorials, GRWM formats, and outfit-driven lifestyle, all of which drive high purchase consideration. Her audience is heavily US-concentrated and English-speaking, skewing female with a Gen-Z and younger Millennial core, and her TikTok engagement rate runs well above the category median, signaling an actively invested community rather than passive reach. She uploads at high cadence across TikTok and YouTube. Confirmed sponsorship history includes YSL Beauty, Kiehl's, e.l.f. Cosmetics, and Gucci Beauty — a portfolio that spans luxury through drugstore, making her viable for hero campaign buys across the full beauty price spectrum.
Benchmark estimates for a creator at Meredith Duxbury's tier (Mega, 21.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Meredith became famous on TikTok for applying generous amounts of foundation directly with her bare hands, using a pressing and patting motion rather than brushes or sponges. She attributes the technique to the full-coverage, skin-blurring finish it creates, and the videos showing the process went massively viral, turning her into one of the most-recognized beauty creators on the platform.
Meredith has a book published by Rizzoli USA, the respected art and lifestyle imprint, centered on her world of fashion and beauty. It's a natural extension of the aesthetic she's built across her platforms and she has been actively promoting the preorder across all her social channels and bios.
Yes — Meredith has created dedicated content for Gucci Beauty around the GucciCore aesthetic, tagging the partnership under Demna's creative direction of the house. Her Gucci Beauty videos rank among her most polished branded content, blending the house's maximalist identity with her own signature heavy-glam style.
GucciCore is a maximalist, romantically bold aesthetic tied to Gucci's brand identity and amplified under Demna's direction. Meredith has leaned into it as both a sponsored partnership and a natural match for her own heavy-coverage, full-face makeup style, creating GucciCore beauty looks that blend the house's visual language with her personal glam.
Her confirmed brand partners include YSL Beauty, Kiehl's, e.l.f. Cosmetics, and Gucci Beauty, all of which she has tagged as official sponsorships in her content. The mix of prestige and mass-market beauty labels reflects the broad commercial range that comes with an audience in the tens of millions.
OG Meredith Style Glam is a phrase she uses herself to describe her original, maximal beauty aesthetic — heavy coverage, bold lips, and fully saturated face looks that defined her earliest viral content on TikTok. She invokes it when returning to the signature style that built her following, essentially calling back to her roots for her longest-standing fans.
Yes — Meredith lists Creative Artists Agency (CAA) directly in her Instagram bio, indicating she is represented by one of the largest talent agencies in the entertainment industry. CAA representation at her level means her brand deals and partnerships are negotiated at a top-tier commercial scale.
Meredith is based in New York City, which she references in her Instagram bio. NYC's fashion and beauty industry aligns naturally with her content world, and she also documents international travel for content, including get-ready-with-me videos filmed in Spain.
She broke through on TikTok with the visual spectacle of her hands-on foundation application technique, where the sheer volume of product and the satisfying finish made her videos impossible to scroll past. That initial virality gave her a distinct identity in a crowded beauty space, and she built on it with consistent full-glam and fashion content to grow an audience well above the typical scale for beauty creators.
Meredith has over 18 million followers on TikTok alone, with additional audiences on YouTube and Instagram, putting her total reach well into the tens of millions and placing her firmly in the Mega creator tier. Her TikTok engagement rate runs significantly above the category average for beauty, which is especially notable at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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