In the dynamic landscape of 2025, brands and marketing teams targeting the Building & Architecture niche in Australia have a unique opportunity to partner with influential creators who shape design trends and inspire home innovation. This curated list of top Howto & Style influencers offers strategic access to engaged audiences passionate about architecture, sustainable living, and creative home solutions. For agencies and digital marketers, these influencers provide authentic storytelling and expert content that can elevate brand presence and drive meaningful engagement within a highly specialized and growing market segment.
1) The Local Project – @thelocalproject – 1.3M
The Local Project captivates over 1.3 million subscribers with immersive architectural and interior design stories spanning Australia, New Zealand, and North America. Their content combines stunning house tours with deep dives into design innovation, appealing to design enthusiasts and brands seeking to connect with a sophisticated, style-conscious audience.
2) Hunting for George – @huntingforgeorge – 274.0K
Hunting for George inspires a dedicated community with content focused on home design, lifestyle, and renovation. With over 270k subscribers, the channel offers authentic, approachable style and renovation insights, making it an ideal partner for brands targeting passionate homeowners and DIY enthusiasts in Australia.
Need Influencers? We’ll Connect You Fast
3) Scott Turner – @scottturnerformeindustrious – 195.0K
Scott Turner engages a community of makers and carpentry enthusiasts with nearly 200k subscribers. His content blends creative woodworking projects and practical DIY tutorials, offering brands a valuable platform to reach skilled, hands-on audiences invested in craftsmanship and sustainable home building.
4) Dave Does Carpentry – @davedoescarpentry – 132.0K
Dave Does Carpentry offers a focused channel on carpentry, tool reviews, and DIY projects, attracting over 130k subscribers. His practical, trade-focused content provides brands with access to a loyal audience passionate about home improvement and quality craftsmanship.
5) Forest Town – @forest_town – 111.0K
Forest Town shares authentic life and home-building experiences with a growing audience of over 110k subscribers. The channel’s personal storytelling and renovation content offer brands a genuine connection to viewers interested in home restoration and lifestyle.
6) Building a Dream – @building.a.dream-barefoot_jas – 106.0K
Building a Dream shares a unique journey of sustainable homebuilding using sea containers, attracting over 100k subscribers. The channel’s nature-based DIY approach and authentic storytelling create valuable opportunities for brands focused on eco-friendly living and innovative construction.
7) Archimarathon – @archimarathon – 54.3K
Archimarathon educates and inspires with weekly architectural content, reaching over 54k subscribers. The channel’s global perspective and expert insights make it a prime partner for brands aiming to engage architecture professionals and enthusiasts with a passion for innovative design.
8) Penetrator Blocked Drains – @penetratorblockeddrains – 51.7K
Penetrator Blocked Drains offers engaging, real-world plumbing content with over 51k subscribers. The channel’s hands-on approach and entertaining style provide brands in home maintenance and plumbing solutions a direct line to an engaged Australian audience.
9) Kezza – @kezzazomboid – 46.9K
Kezza engages a niche gaming community with nearly 47k subscribers, focusing on creative building within the Project Zomboid game. While primarily gaming content, the channel’s building creativity offers unique crossover potential for brands targeting younger, design-interested audiences.
10) Two Hands and a Tiny House – @twohandsandatinyhouse – 17.1K
Two Hands and a Tiny House offers focused content on tiny house building and design, attracting over 17k subscribers. The channel’s specialized niche provides brands with a targeted audience interested in minimalist living and innovative small-space architecture.
Need Creators? We Handle Everything!
These top Australian Building & Architecture influencers present exceptional opportunities for brands and agencies to forge impactful partnerships in 2025. Their engaged and diverse audiences, spanning from sustainable homebuilders to design aficionados and DIY enthusiasts, offer a strategic platform to amplify brand messaging authentically. Collaborating with these creators enables marketers to tap into trusted voices within a specialized niche, driving meaningful engagement and elevating brand presence in a competitive market. Now is the time to connect and collaborate with these influencers to unlock growth and innovation in the architecture and home design space.
