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Influencer Analytics Explained

Analytics will fuel any of your marketing campaigns, and this is especially true regarding influencer marketing over Instagram, TikTok, or any social media. Understanding analytics and using them correctly is something that every marketer should do. Still, since so...

5 Tips for Optimising Your Influencer Marketing Campaign

Influencer marketing isn't as hazy or mysterious as it once was, this tactic has come a long way and is now more powerful than ever before. It's important to remember that as a brand one of your most powerful tools is your ability to partner with influencers. It's...

7 Tips to Convince an Influencer to Partner with your Brand

Are you thinking of promoting your business on social media? Then it's a good idea to have an influencer to promote your brand so you can obtain the best results. In fact, influencer marketing has become a type of promotion in great demand by both companies and...

The Ultimate Guide to Gen Z Marketing

Gen Z is here to stay! There is a new audience in town, born between the mid 90s to mid 2000s, who, despite being young and fresh off the boat, no doubt spends the most time online alongside millennials and baby boomers. Today’s Gen Zers have come of age in a fully...