In the dynamic landscape of influencer marketing in Brazil for 2025, partnering with authentic and engaging couples in the People & Blogs niche offers unparalleled opportunities for brands seeking to connect with diverse, loyal audiences. This curated guide highlights 10 influential couples whose content resonates deeply within the Brazilian market, combining relatability, entertainment, and lifestyle insights. Marketing teams and agencies can leverage these creators’ substantial reach and unique storytelling to craft strategic campaigns that foster genuine engagement and drive impactful brand awareness in this vibrant digital ecosystem.
1) Marulho โ @cmarulho โ 13.6M
Marulho commands a massive audience with over 13.6 million subscribers, delivering family-friendly comedy that appeals broadly across demographics. Their engaging, lighthearted content creates a welcoming environment ideal for brands aiming to connect with Brazilian families through humor and relatable storytelling.
2) Cรกtia Damasceno โ cรกtiadamasceno โ 10.9M
With a strong subscriber base of 10.9 million, Cรกtia Damasceno offers candid, educational content focused on intimacy and relationships. Her authoritative yet approachable style makes her an invaluable partner for brands targeting adult audiences interested in wellness, empowerment, and authentic relationship advice.
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3) Loving Couple โ @lovingcouple โ 2.3M
Loving Couple engages a dedicated community of over 2.3 million subscribers with heartfelt videos featuring family life, challenges, and joyful moments. Their genuine storytelling and relatable content create strong emotional connections, making them ideal collaborators for brands seeking to build trust and inspire family-oriented audiences.
4) Gay Material Tik Tok โ @gaymaterial โ 459.0K
Gay Material Tik Tok curates vibrant LGBTQ+ content with a subscriber base nearing half a million. Their focus on love and inclusivity offers brands a meaningful platform to engage with diverse audiences through authentic and supportive storytelling in the People & Blogs space.
5) Odd Life Crafting โ @oddlifecrafting โ 246.0K
Odd Life Crafting offers a unique blend of adventure and lifestyle content, chronicling a coupleโs sailing and tiny house journey. With 246,000 subscribers, their niche storytelling appeals to brands targeting audiences passionate about travel, sustainability, and DIY culture in Brazil.
6) Gabrita Off โ @gabritaoff โ 155.0K
Gabrita Off connects with Generation Z through motivational and philosophical content, engaging 155,000 subscribers with authentic reflections on relationships and masculinity. This channel presents valuable opportunities for brands aiming to reach younger, thoughtful audiences in Brazil.
7) Naรงรฃo Uniter โ @nacaouniter โ 122.0K
Naรงรฃo Uniter offers fresh entertainment content centered around the global pop group Now United, engaging 122,000 subscribers with trending music and dance. Their multi-platform presence including TikTok and Twitter makes them a versatile partner for brands targeting youth culture and music fans.
8) Margareth Signorelli โ @margarethsignorelli โ 73.0K
Margareth Signorelli specializes in emotional wellness, relationships, and EFT tapping, attracting 73,000 subscribers seeking personal growth and healing. Her focused content offers brands a meaningful connection to audiences invested in mental health and relationship empowerment.
9) Eduardo Nunes โ @seduzir10 โ 62.4K
Eduardo Nunes is a relationship expert and author with a dedicated following of over 62,000 subscribers. His content focuses on coaching men and women for lasting partnerships, making him a strategic influencer for brands in the relationship and self-improvement sectors.
10) MVcristina โ @mvcristina7551 โ 40.7K
MVcristina offers intimate glimpses into couple dynamics with a growing subscriber base of over 40,000. Their contentโs personal and authentic nature provides brands with an opportunity to engage niche audiences interested in real-life relationship stories.
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These 10 couples represent a powerful spectrum of voices within Brazil’s People & Blogs niche, each bringing unique storytelling and audience engagement that can elevate brand presence in 2025. From family-friendly comedy to relationship coaching and lifestyle adventures, these influencers offer strategic entry points for brands and agencies aiming to build authentic connections with diverse Brazilian audiences. Collaborating with these creators enables marketers to craft compelling campaigns that resonate emotionally and culturally, driving meaningful impact in an increasingly competitive digital marketplace.
