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Paid vs Organic Usage in Influencer Marketing: Which Works Best for Your Brand?
Read more: Paid vs Organic Usage in Influencer Marketing: Which Works Best for Your Brand?Influencer marketing has evolved into one of the most effective ways to reach targeted audiences with authenticity. But when it comes to strategy, brands often face a key question: should you rely on organic influencer content, paid promotion, or a…
What Are Some Benefits and Drawbacks of Influencer Marketing?
Read more: What Are Some Benefits and Drawbacks of Influencer Marketing?Influencer marketing isn’t new… word-of-mouth has been around since the dawn of trade. The difference today is that word-of-mouth now happens on Instagram feeds, TikTok videos, YouTube vlogs, and LinkedIn posts. And it’s not just celebrities doing the talking; it’s…
People that inspire us: Ben Jeffries The Visionary Revolutionizing Influencer Marketing
Read more: People that inspire us: Ben Jeffries The Visionary Revolutionizing Influencer MarketingIn the fast-evolving world of digital marketing, few names stand out as boldly as Ben Jeffries. At just 19 years old, he co-founded Influencer (formerly Influencer Matchmaker), a platform that has since become a powerhouse in the influencer marketing space,…
How CreatorDB Empowers Companies to Reach New Markets with Data and Insights for Effective Cross-Border Campaigns
Read more: How CreatorDB Empowers Companies to Reach New Markets with Data and Insights for Effective Cross-Border CampaignsIn an increasingly interconnected world, brands seeking growth cannot afford to think locally. The modern digital economy rewards those who can expand their influence across borders, cultures, and languages. Yet executing successful cross-border campaigns remains complex, demanding not merely translation,…
Case Study: Predicting the Next Big Creators on YouTube
Read more: Case Study: Predicting the Next Big Creators on YouTubeTiming has always been a decisive factor in digital marketing. Agencies and brands who manage to identify rising creators before they hit the mainstream often secure partnerships that deliver exceptional returns and avoid the escalating costs and competition that follow…
Case Study: How the CreatorDB Agency Uses our Database
Read more: Case Study: How the CreatorDB Agency Uses our DatabaseIn today’s crowded digital landscape, influencer marketing remains one of the most effective ways for brands to connect with consumers. But finding the right creators—those who not only align with a brand’s goals but also deliver results—is a time-consuming and…