Discover the creators shaping culture, style, and conversation in the Big Apple.
New York isn’t just a global capital of fashion, media, and finance — it’s also home to some of the most influential content creators in the U.S. Whether you’re looking for lifestyle icons, street fashion voices, or viral TikTok trendsetters, NYC’s creator scene is second to none.
From the boroughs to the boardrooms, New York’s creators reflect the city’s dynamic energy. They speak to diverse audiences, set cultural trends, and deliver content that resonates across platforms.
Karen Blanchard – @karenbritchick
Karen is a true NYC fashion fixture, known for her raw, street-level style coverage. Her viral “What Everyone is Wearing in NYC” videos showcase the city’s diverse personalities and trends without filters or fluff, making her a go-to for brands that want authenticity over aesthetics.
Rachel Martino – @rachmartino
Rachel blends Parisian elegance with Brooklyn charm, offering a content style that’s both polished and personal. From her dreamy apartment interiors to behind-the-scenes wedding planning and everyday fashion looks, she captures the essence of modern NYC living with a touch of romance. Whether she’s sharing home design inspiration or chic city outfits, her posts feel like stepping into a curated but livable world. Rachel strikes the perfect balance between aspirational and accessible — a creator who makes New York lifestyle feel magical, not manufactured.
Beryl Shereshewsky – @shereshe
Beryl is a NYC-based food storyteller who brings global flavors to life from her own kitchen. Formerly of Great Big Story, she’s known for experimenting with international recipes and crowdsourcing cultural insights from her audience. Her content blends curiosity, creativity, and a deep love for people — all with a distinct New York energy.
Jon Barr – @HereBeBarr
on Barr is a NYC-based travel and lifestyle creator known for his no-frills, hyper-local content. Through his YouTube channel Here Be Barr, he shares neighborhood guides, apartment tours, and street-level tips that give viewers an honest look at New York life. His practical, engaging style resonates with both locals and curious travelers alike.
Kelly Stamps @KellyStamps
A local expert with global reach, Sarah turns New York City into a storybook for curious travelers. Her YouTube channel blends high-quality travel guides, neighborhood spotlights, and food tours with actionable insights — making her a go-to resource for anyone visiting the city. With a background in tourism and media, she bridges authenticity and professionalism, driving real ROI for brands in hospitality, food, and local experiences.
Mina Le @gemlita
A Brooklyn-based YouTuber, podcaster, and vintage fashion commentator with ~1.7 million subscribers. After relocating to NYC post-college for fashion, Mina pivoted during the pandemic to create high‑quality video essays on style, culture, and history
Connect with Influencers Who Move the Needle
