United States
Alix Earle — Creator Stats, Followers & Audience
Alix Earle is a creator with a presence on TikTok (8,300,000 followers), YouTube (343,000 followers), based in United States. Their content sits in the…
Total Followers +0.0%
8.6M
Across TikTok, YouTube
Primary Platform
TikTok
8.3M followers · 96% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
- 8.6M combined followers across 2 platforms.
- Mega creator tier — United States.
- 7.3% headline engagement.
- Active since —.
- Niche: id_christmas_All, id_nye_All, id_panther_All.
- Posts in English.
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Named a Sports Illustrated Swimsuit 2026 cover star alongside Hilary Duff, Tiffany Haddish & Nicole Williams English
Earle was shot by Ruven Afanador in Botswana's Okavango Delta for the global issue, which hit newsstands in late May.
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Netflix unscripted series 'Earle Meets World' announced for 2026
The Fulwell Entertainment / DGN Studios-produced reality show will follow Earle, her sister Ashtin and her friends as she builds her business empire.
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Addresses Alex Cooper feud on TODAY, calls reported tension 'exaggerated'
During her SI Swimsuit press tour, Earle responded to Call Her Daddy host Alex Cooper's April TikTok calling out alleged passive-aggressive posts.
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Launches Reale Actives skincare brand — sells out in 10 hours, reportedly hitting $5M in sales on day one
The Imaginary Ventures–backed acne-focused line, co-developed with dermatologist Dr. Kiran Mian, debuted March 31 with four SKUs priced $28–$39.
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Fortune profiles Earle's path from creator to founder ahead of Reale Actives launch
Piece highlights her four Super Bowl ads, Poppi equity stake that benefited from Pepsi's $1.95B acquisition, and two Harvard Business School talks.
Growth Trend
Last 365 days| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +995 +0.3% | +0 +0.0% | +995 |
| Last 30 days | +0 +0.0% | +3K +0.9% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +19K +5.5% | +0 +0.0% | +19K |
| Last 365 days | +0 +0.0% | +19K +5.5% | +0 +0.0% | +19K |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ritual Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Microsoft Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
About Alix Earle
Alix Earle is a creator with a presence on TikTok (8,300,000 followers), YouTube (343,000 followers), based in United States. Their content sits in the lifestyle & vlog space. Their TikTok bio reads: "Founder of @reale actives 🤍🤍🤍 💌 alixearleteam@unitedtalent.com ⇩ vlogs⇩". The full audience and engagement breakdown is below.
Estimated Rate Card
Benchmark estimates for a creator at Alix Earle's tier (Mega, 8.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
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How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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