Dixie D'Amelio — Creator Stats, Followers & Audience

Her full name is Dixie Jane D'Amelio. She was born on August 12, 2001, in Norwalk, Connecticut. She operates across platforms under the handle @dixiedamelio.

'A Letter to Me' is Dixie D'Amelio's debut studio album, released in 2022. The project followed a string of singles she had been releasing since 2020 and marked her most cohesive musical statement to date. It cemented music as a serious lane for her alongside her social media presence.

Yes. Dixie D'Amelio and Noah Beck, who had dated publicly for several years, confirmed their split in late 2023. The relationship had been a recurring topic across both creators' content and generated significant audience attention throughout its run. Both have continued posting independently since the breakup.

The D'Amelio Show ran for three seasons on Hulu before concluding in 2024. The docuseries followed Dixie, her sister Charli, and their parents Marc and Heidi as they navigated life in Los Angeles following the family's rapid social media rise. It was one of the higher-profile creator-to-television crossovers of the early 2020s.

Social Tourist is a clothing line Dixie D'Amelio co-launched with her sister Charli in partnership with Hollister in 2022. The line targets a youth demographic and is sold through Hollister's retail and online channels. It represents one of the D'Amelio sisters' most concrete forays into a product business beyond content creation.

Recent confirmed sponsors include Coffee-mate in the food and beverage vertical and APM Monaco in the accessories and jewelry space. Historically, her partnership portfolio has spanned beauty, fashion, and lifestyle categories consistent with her audience profile. Both recent deals ran as sponsored Instagram content.

TikTok is Dixie D'Amelio's primary platform, where she holds the largest share of her total following. She also maintains a significant presence on Instagram and a YouTube channel. TikTok short-form video remains the content format most associated with her public identity.

Dixie D'Amelio has approximately 79–80 million followers across TikTok, Instagram, and YouTube combined as of mid-2026. TikTok accounts for the majority of that total. This places her firmly in the Mega tier of social media creators.

Her overall engagement rate tracks near the Music & Lifestyle category median for Mega-tier creators, meaning she performs in line with peers at a comparable follower count rather than significantly above or below. For brands, this positions her as a strong mass-reach option with predictable interaction levels. YouTube shows the highest relative engagement among her platforms.

Charli D'Amelio is Dixie's younger sister and one of the most-followed creators globally. The two rose to TikTok prominence together in 2019 and have since collaborated on multiple commercial ventures, including the Social Tourist line with Hollister. They also appeared together on all three seasons of The D'Amelio Show on Hulu.