Hikakin — Creator Stats, Followers & Audience
Hikakin is Japan's most enduring mainstream YouTuber, building his channel from early beatboxing clips around 2011 into a broad entertainment franchise with…
Total Followers -0.2%
5.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.5M followers · 43% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$33K / IG post
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Hikakin announces marriage on YouTube
Revealed in a video on his main channel that he had gotten married, making major headlines across Japanese entertainment media.
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Launches own instant miso soup brand 'HIKAKIN MISO'
His premium freeze-dried miso soup product, developed with Marukome, sold out almost immediately and became a viral hit in Japan.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -587 -0.1% | +0 +0.0% | -587 |
| Last 30 days | +0 +0.0% | -9857 -0.8% | +0 +0.0% | -9857 |
| Last 90 days | +0 +0.0% | +6K +0.5% | +0 +0.0% | +6K |
| Last 365 days | +0 +0.0% | +6K +0.5% | +0 +0.0% | +6K |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
About Hikakin
Hikakin is Japan's most enduring mainstream YouTuber, building his channel from early beatboxing clips around 2011 into a broad entertainment franchise with tens of millions of subscribers at peak domestic reach. Operating under the handle @hikakin, he was a founding pillar of UUUM, Japan's largest multi-channel network, cementing his role as an industry institution rather than simply a talent. Content has evolved from music-driven stunts toward variety-style challenges and daily-life programming that sustains a wide domestic base. In May 2024 he announced his marriage via YouTube — a moment that drove significant national press coverage — and in 2023 he extended his brand off-platform by launching HIKAKIN MISO, his own instant miso soup line.
Estimated Rate Card
Benchmark estimates for a creator at Hikakin's tier (Mega, 5.9M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Frequently Asked Questions
What is Hikakin's real name?
Hikakin's given name is Hikaru; he is publicly known exclusively by his portmanteau handle Hikakin (ヒカキン). He has not widely publicised his full legal family name, and most Japanese and international coverage refers to him solely by his creator name.
When did Hikakin announce his marriage?
Hikakin announced his marriage in May 2024 through a dedicated video on his YouTube channel. The announcement received widespread coverage across Japanese entertainment media and was one of the most-discussed creator news stories in Japan that month.
What is HIKAKIN MISO?
HIKAKIN MISO is an instant miso soup brand that Hikakin launched in 2023, marking his first major move into the consumer food category. The product extended his brand beyond digital content and into everyday retail, a relatively uncommon step for Japanese creators at his tier.
What brands has Hikakin worked with?
Confirmed sponsors as of early-to-mid 2026 include Apple and Canon (tech/product launches), Sony (electronics), Rolex (luxury), and Porsche (automotive campaign on Instagram). The portfolio positions him firmly in the premium and aspirational segment of the sponsorship market.
What is Hikakin's role in UUUM?
Hikakin was a key founding talent and public face of UUUM, Japan's largest YouTube multi-channel network, established in 2013. His prominence was instrumental in attracting other creators to the network, making him both a beneficiary and an architect of Japan's creator economy infrastructure.
How many followers does Hikakin have?
As of mid-2026, Hikakin's combined following across YouTube, Instagram, and TikTok exceeds 7 million. YouTube remains his primary platform at roughly 2.5 million subscribers, with Instagram his largest single platform at approximately 3.1 million followers.
What kind of content does Hikakin make?
Hikakin produces broad entertainment and variety content — a mix that has evolved from his original beatboxing and music videos toward challenge formats, product reviews, and lifestyle programming. His output is consistently family-friendly, which has made him one of the few Japanese creators with genuine cross-generational domestic appeal.
Is Hikakin still active in 2026?
Yes. As of early-to-mid 2026 Hikakin maintains an active posting schedule across YouTube, Instagram, and TikTok, and recently completed campaign work with Apple, Canon, Sony, Rolex, and Porsche. Instagram and TikTok are both showing positive 30-day growth, suggesting ongoing audience expansion on those platforms.
How does Hikakin's engagement compare to similar creators?
Hikakin's blended engagement rate of 1.3% sits slightly below the 1.5% entertainment category median for his tier. TikTok is his warmest channel at 4.5%, while Instagram reels also outperform his YouTube average, indicating stronger short-form resonance relative to long-form.
What vertical does Hikakin operate in, and which brand categories suit him best?
Hikakin operates in the entertainment niche with a Japan-concentrated audience base. Sponsor history demonstrates clear alignment with premium consumer tech, electronics, luxury goods, and high-end automotive — categories that value the prestige association and domestic cultural authority his channel provides.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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