United States
Kids Diana Show — Creator Stats, Followers & Audience
Diana Kidisyuk, the face behind Kids Diana Show, is a U.S.-based child creator who built one of YouTube's most-watched family channels on a…
Total Followers +0.0%
139.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
138M followers · 99% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $11K–$25K / IG post
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Kids Diana Show crossed 100M YouTube subscribers, joining a rare tier of channels at that milestone.
The channel became one of the most-subscribed kids' channels in the world, anchored by Eva Diana Kydyk and her brother Roma.
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Continued expansion of the 'Love, Diana' brand via pocket.watch partnership.
The pocket.watch deal has driven the 'Love, Diana, Princess of Play' toy line with Headstart, alongside apparel and licensed merchandise sold at major U.S. retailers.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +142 +0.0% | +0 +0.0% | +142 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
About Kids Diana Show
Diana Kidisyuk, the face behind Kids Diana Show, is a U.S.-based child creator who built one of YouTube's most-watched family channels on a mix of toy unboxing, role-play, and adventure content featuring herself and her family. In 2022 she crossed 100 million YouTube subscribers, entering a historically small group of channels to reach that milestone. Her footprint has expanded well beyond the channel through the Love, Diana franchise — developed with pocket.watch since 2020 — which spans animation, merchandise, and licensing. Approaching 140 million total followers in 2026, the channel reflects stable, mature-scale reach even as month-over-month growth has levelled off.
Estimated Rate Card
Benchmark estimates for a creator at Kids Diana Show's tier (Mega, 139.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Frequently Asked Questions
What is Kids Diana Show's real name?
The creator's real name is Diana Kidisyuk. She was born in 2014 and is the central on-screen personality of the Kids Diana Show channel, often appearing alongside her parents and brother Roma.
When did Kids Diana Show reach 100 million YouTube subscribers?
Kids Diana Show crossed the 100 million subscriber mark on YouTube in 2022, making it one of a very small number of channels worldwide to reach that threshold. At the time of crossing it, the channel ranked among the most-subscribed on the entire platform.
What is the Love, Diana brand?
Love, Diana is a kids' media franchise built around Diana Kidisyuk's channel persona. Developed in partnership with pocket.watch beginning in 2020, it encompasses an animated series, consumer products, and licensing deals that extend the brand well beyond YouTube content.
What is pocket.watch and how is it connected to Kids Diana Show?
pocket.watch is a children's media company that partners with top YouTube family creators to develop franchises across TV, streaming, and consumer products. Their ongoing collaboration with Kids Diana Show produced the Love, Diana animated series and a broad merchandise programme.
What brands has Kids Diana Show worked with?
Recent confirmed sponsors include LEGO, Mattel (Barbie & Hot Wheels), Hasbro (Play-Doh & Nerf), Duolingo Kids, and Netflix Kids & Family. The brand mix is heavily weighted toward toys and family entertainment, reflecting the channel's core audience of young children and their parents.
What kind of videos does Kids Diana Show make?
The channel is built around toy unboxing, imaginative role-play scenarios, and family adventure vlogs. Videos typically feature Diana and family members in playful, brightly produced segments designed for young children, with a consistent focus on popular toy brands and pretend-play themes.
Where is Kids Diana Show from?
Kids Diana Show is based in the United States. The Kidisyuk family has U.S. roots and the channel's content is produced primarily in English, which has driven its large domestic audience base.
How does Kids Diana Show's engagement rate compare to similar channels?
At the Mega tier, Kids Diana Show's engagement rate of approximately 1.0% sits slightly below the family-and-kids category median. This is not unusual for channels at this follower scale, where absolute view and interaction volumes remain very large even as the rate compresses.
Is Kids Diana Show on TikTok and Instagram as well as YouTube?
Yes, the brand maintains a presence on both platforms, though YouTube is overwhelmingly the primary channel with 138 million of the nearly 140 million total followers. TikTok and Instagram accounts exist but remain comparatively small, serving a supplemental rather than core distribution role.
How many total followers does Kids Diana Show have across all platforms?
As of mid-2026, Kids Diana Show has approximately 139.7 million total followers across YouTube, TikTok, and Instagram combined. The vast majority of that audience is concentrated on YouTube, where the channel has been active since 2015.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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