United States
Mark Rober — Creator Stats, Followers & Audience
Mark Rober is a California-based engineer-turned-creator who spent nearly a decade at NASA's Jet Propulsion Laboratory and a stint at Apple before launching…
Total Followers +1.6%
84.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
77.8M followers · 92% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$85K / IG post
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Viral Tesla Autopilot 'Wile E. Coyote' test sparks debate over camera-only self-driving vs. Lidar
Rober's video showing a Tesla driving through a painted fake wall — while a Lidar-equipped car stopped — racked up tens of millions of views and reignited public scrutiny of Tesla's vision-only Autopilot approach.
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Launched #TeamWater charity campaign, raising over $40M for clean water access
Following the model of Team Trees and Team Seas, Rober partnered with creators and WaterAid to fund clean water projects across Africa.
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Scaled CrunchLabs with the Hack Pack subscription, expanding his engineering-toy education business
The coding-focused Hack Pack joined the original Build Box line, growing CrunchLabs into one of the largest creator-owned STEM education brands.
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Released the latest installment of his annual Glitter Bomb porch-pirate series
The long-running holiday tradition continued with new engineering upgrades, remaining one of YouTube's most-watched seasonal videos.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +303K +0.4% | +0 +0.0% | +0 +0.0% | +303K |
| Last 30 days | +1.4M +1.8% | +4K +0.1% | +0 +0.0% | +1.4M |
| Last 90 days | +5M +6.4% | +24K +0.8% | +0 +0.0% | +5M |
| Last 365 days | +5M +6.4% | +24K +0.8% | +0 +0.0% | +5M |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| adobe Sponsorship | Sponsored content | Apr 2026 | — | |
| T-Mobile Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| CrunchLabs Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
About Mark Rober
Mark Rober is a California-based engineer-turned-creator who spent nearly a decade at NASA's Jet Propulsion Laboratory and a stint at Apple before launching the @markrober YouTube channel. His content pairs elaborate practical stunts — booby-trapped porch packages, precision squirrel obstacle courses — with clear engineering storytelling, a format that scaled the channel to one of the largest in the science-education space. He founded CrunchLabs and expanded its Hack Pack engineering-toy subscription through 2023–2024. In March 2025 his viral Tesla Autopilot "Wile E. Coyote" test reignited mainstream debate about camera-only versus Lidar self-driving, underscoring his continued ability to drive news cycles beyond YouTube.
Estimated Rate Card
Benchmark estimates for a creator at Mark Rober's tier (Mega, 84.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
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Frequently Asked Questions
Where did Mark Rober work before becoming a YouTuber?
Rober spent approximately nine years as a mechanical engineer at NASA's Jet Propulsion Laboratory, where he worked on the Curiosity Mars rover. He later joined Apple before transitioning to full-time content creation and founding CrunchLabs.
What is CrunchLabs and how did Mark Rober start it?
CrunchLabs is an engineering-toy education company Rober founded, built around a monthly subscription called the Hack Pack that ships hands-on build kits to subscribers. He scaled the business through 2023–2024, positioning it as both a direct-to-consumer product line and an extension of his on-channel engineering education content.
What is the Hack Pack subscription from CrunchLabs?
The Hack Pack is CrunchLabs' flagship monthly subscription box, delivering engineering and science build-it-yourself kits aimed primarily at younger audiences. Rober uses his YouTube channel to demonstrate and promote the kits, creating a tight loop between content and commerce.
What was the #TeamWater campaign and how much did it raise?
Launched in March 2024, #TeamWater was a charity fundraising campaign Rober organized to support global clean water access. The campaign raised over $40 million, marking one of the largest single fundraising drives associated with a YouTube creator.
What happened with Mark Rober's Tesla Autopilot 'Wile E. Coyote' test?
In March 2025, Rober published a video testing Tesla's camera-only Autopilot system in scenarios designed to probe its object-detection limits, drawing comparisons to the cartoon character's oblivious cliff-running. The video sparked significant public and industry debate about the trade-offs between camera-only self-driving and Lidar-equipped alternatives.
What is the Glitter Bomb video series?
The Glitter Bomb series is Rober's recurring project in which he engineers booby-trapped fake packages to deter and expose porch pirates. He released the latest installment in December 2024; the series has become one of the most recognizable recurring formats on his channel.
What brands has Mark Rober partnered with for sponsorships?
Confirmed recent partners include T-Mobile (YouTube, November 2025), Adobe (Instagram, April 2026), and CrunchLabs as an owned-brand placement (YouTube, October 2025). His deals cluster in tech, telecom, and education-adjacent verticals consistent with his engineering-focused content.
How many YouTube subscribers does Mark Rober have?
As of mid-2026, Rober's YouTube channel carries approximately 77.6 million subscribers, making it one of the largest science-and-engineering channels on the platform. Total cross-platform followers, including Instagram and TikTok, exceed 84 million.
How does Mark Rober's engagement rate compare to other creators in his category?
Rober's headline engagement rate of 2.2% on YouTube sits above the roughly 1.5% median for the engineering-and-science education category. His TikTok engagement runs higher still at 7.7%, though that platform represents a smaller share of his total audience.
Is Mark Rober's channel still growing in 2025–2026?
YouTube growth remains positive at roughly 1.9% over the most recent 30-day window, a healthy clip for a channel already in the high-double-digit millions. Instagram growth has flattened and TikTok is broadly static, suggesting YouTube continues to be the primary engine for audience expansion.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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