United States
Nick DiGiovanni — Creator Stats, Followers & Audience
Nick DiGiovanni (@nickdigiovanni) is a U.S.-based food creator and entrepreneur who rose to prominence through high-production culinary content on YouTube,…
Total Followers +4.3%
39.2M
Across YouTube
Primary Platform
YouTube
39.2M followers · 100% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
- 39.2M combined followers across 1 platform.
- Mega creator tier — United States.
- 2.9% headline engagement.
- Active since —.
- Niche: id_shorts_PeopleBlogs, id_vlog_PeopleBlogs, id_asmr_PeopleBlogs.
- Posts in English.
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Longtime collaborator Lynja (Lynn Yamada Davis) passes away; DiGiovanni pays public tribute
Lynja, who appeared in dozens of Nick's most-viewed videos and Guinness World Record attempts, died in January 2024 after a battle with cancer.
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Releases debut cookbook 'Knife Drop' via DK Publishing
The cookbook, published in October 2023, became a New York Times bestseller and expanded his brand beyond YouTube.
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Sets multiple Guinness World Records, including world's largest sushi roll and largest cake pop
Continued a running series of record-breaking food stunts, often filmed alongside Lynja and other creators.
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Launches gourmet salt brand Osmo Salt
His direct-to-consumer seasoning company, featured heavily in his videos, became one of the more visible creator-led food product lines.
Performance Across Platforms
Updated 2026-05-28| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 39,200,000 | +1.7M | 2.9% | 3.5 | 11 days ago |
Growth Trend
Last 365 days| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +404K +1.0% | +0 +0.0% | +0 +0.0% | +404K |
| Last 30 days | +1.7M +4.3% | +0 +0.0% | +0 +0.0% | +1.7M |
| Last 90 days | +6.4M +16.3% | +0 +0.0% | +0 +0.0% | +6.4M |
| Last 365 days | +6.4M +16.3% | +0 +0.0% | +0 +0.0% | +6.4M |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HexClad Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Feastables Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Zwilling Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
About Nick DiGiovanni
Nick DiGiovanni (@nickdigiovanni) is a U.S.-based food creator and entrepreneur who rose to prominence through high-production culinary content on YouTube, where he has built a subscriber base in the tens of millions. A graduate of Harvard and a former MasterChef contestant, he distinguished himself through accessible yet technically ambitious cooking, record-breaking spectacles, and a warm on-screen presence. In early 2024 he publicly mourned the passing of longtime collaborator Lynja (Lynn Yamada Davis), underscoring the collaborative community he has cultivated. With a debut cookbook, a proprietary salt brand, and continuing platform growth, DiGiovanni is positioning himself as a durable food-media brand rather than a purely platform-dependent creator.
Estimated Rate Card
Benchmark estimates for a creator at Nick DiGiovanni's tier (Mega, 39.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
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Frequently Asked Questions
What is Nick DiGiovanni's real name?
His legal name is Nick DiGiovanni — it is also his on-screen and brand name. He has never used a pseudonym or stage name across his social media and business ventures.
What is Nick DiGiovanni's cookbook 'Knife Drop' about?
'Knife Drop' was published by DK Publishing in late 2023 and focuses on accessible, technique-forward home cooking. The title references knife skills as a foundational element of the recipes inside, and the book was positioned as a companion to his video-first content style.
What Guinness World Records does Nick DiGiovanni hold?
DiGiovanni set multiple Guinness World Records in 2023, with the world's largest sushi roll and the largest cake pop among the most widely reported. These record attempts were filmed as content, blending spectacle with culinary craftsmanship in a format his audience responds to strongly.
What is Osmo Salt, and did Nick DiGiovanni really found it?
Yes — DiGiovanni co-founded Osmo Salt in 2022 as a direct-to-consumer gourmet salt brand. The brand markets specialty finishing salts and positions itself in the premium cooking-ingredient space, consistent with the aspirational-kitchen aesthetic of his broader content.
Who was Lynja, and what was her connection to Nick DiGiovanni?
Lynja, whose full name was Lynn Yamada Davis, was a viral food creator known for her fast-cooking TikTok videos. She and DiGiovanni collaborated regularly, and he paid a widely shared public tribute when she passed away in early 2024, citing her as a formative collaborator and friend.
What brands has Nick DiGiovanni partnered with?
As of mid-2025, confirmed sponsors include HexClad and Zwilling in the cookware and kitchen hardware space, and Feastables in the food and snack category. All three deals were executed through YouTube dedicated or integrated formats, which represent his highest-value ad inventory.
How did Nick DiGiovanni get famous?
DiGiovanni first gained national attention as a contestant on MasterChef Season 10 in 2019, where he was a runner-up. He converted that TV exposure into a YouTube channel built around cinematic recipe videos, world-record food challenges, and collaborations, scaling rapidly into the Mega tier.
How large is Nick DiGiovanni's following across platforms?
His combined following across YouTube, TikTok, and Instagram exceeds 60 million as of mid-2026. YouTube is his dominant platform at 39 million subscribers, followed by TikTok at roughly 14 million and Instagram at over 7 million, with all three showing positive growth trends.
How does Nick DiGiovanni's engagement compare to other food creators?
His headline engagement rate of 2.9% sits nearly double the food-content category median of approximately 1.5%. That gap is notable at the Mega tier, where engagement rates typically compress as follower counts scale, suggesting an unusually retained and active core audience.
Is Nick DiGiovanni still actively posting content in 2026?
Yes — as of early 2026 DiGiovanni continues to post across YouTube, TikTok, and Instagram, with YouTube showing the strongest 30-day growth at over 4%. He maintains a steady cadence of recipe content, brand integrations, and occasional record-attempt videos consistent with his established format mix.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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