NikkieTutorials — Creator Stats, Followers & Audience
Nikkie de Jager, known globally as NikkieTutorials, is a Dutch makeup artist and beauty creator who first built her platform on YouTube…
Total Followers -0.5%
42.9M
Across Instagram, YouTube, TikTok
Primary Platform
18.6M followers · 43% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $186K–$410K / IG post
-
Married longtime partner Dylan Drossaers in a celebrated Italian wedding
Nikkie de Jager wed her fiancé Dylan Drossaers in Italy, sharing photos with her millions of followers.
-
Hosted the Eurovision Song Contest 2021 grand final in Rotterdam (continued spotlight from her hosting role)
Following her 2021 hosting gig, she remained one of the most prominent Dutch creators bridging beauty and mainstream entertainment.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -3725 -0.0% | +0 +0.0% | +0 +0.0% | -3725 |
| Last 30 days | -316641 -1.7% | +100K +0.7% | +0 +0.0% | -216321 |
| Last 90 days | -379969 -2.0% | +202K +1.3% | +0 +0.0% | -177809 |
| Last 365 days | -379969 -2.0% | +202K +1.3% | +0 +0.0% | -177809 |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
About NikkieTutorials
Nikkie de Jager, known globally as NikkieTutorials, is a Dutch makeup artist and beauty creator who first built her platform on YouTube before expanding to Instagram and TikTok. She gained widespread mainstream recognition after publicly coming out as transgender in January 2020, and her cultural reach expanded further when she co-hosted the Eurovision Song Contest 2021 grand final in Rotterdam — one of the largest live television audiences in Europe. She married longtime partner Dylan Drossaers in a celebrated 2023 Italian wedding. Now commanding a combined 42.9M followers, she continues to deepen her position as one of the most brand-trusted figures in prestige beauty.
Estimated Rate Card
Benchmark estimates for a creator at NikkieTutorials's tier (Mega, 42.9M combined followers, NLD). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
Last 60 days · tap a row to playWant to Work With Creators Like NikkieTutorials?
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Frequently Asked Questions
What is NikkieTutorials' real name?
NikkieTutorials' real name is Nikkie de Jager. She was born on March 2, 1994, in Wageningen, Netherlands, and has used the NikkieTutorials handle since the early days of her YouTube career.
When did NikkieTutorials come out as transgender?
Nikkie de Jager publicly came out as transgender in a YouTube video published on January 13, 2020, titled 'I'm Coming Out.' She stated she had been blackmailed into disclosure, and the video received widespread global support and media coverage.
Did NikkieTutorials host the Eurovision Song Contest?
Yes. Nikkie de Jager co-hosted the Eurovision Song Contest 2021 grand final in Rotterdam, Netherlands, alongside Chantal Janzen, Edsilia Rombley, and Jan Smit. The event drew one of the largest live television audiences of that year.
Who did NikkieTutorials marry?
Nikkie de Jager married her longtime partner Dylan Drossaers in 2023 in a celebrated ceremony held in Italy. The couple had been engaged since 2020 after Dylan proposed during a trip to New York.
What brands has NikkieTutorials partnered with recently?
Her most recent confirmed brand partnerships include MAC Cosmetics, NARS Beauty, Charlotte Tilbury, Estée Lauder, and ghd Professional Hair — all within the prestige and premium beauty vertical. These deals span Instagram, YouTube, and TikTok formats across late 2025 and early 2026.
Was NikkieTutorials featured on Netflix?
Yes. Nikkie de Jager received prominent coverage in Netflix's 'Beauty' related programming in 2022, which extended her visibility well beyond the core beauty-enthusiast audience. She also maintained high-profile collaborations with Maybelline and Marc Jacobs Beauty around the same period.
How many followers does NikkieTutorials have?
NikkieTutorials has a combined 42.9 million followers across Instagram, YouTube, and TikTok as of mid-2026. Her largest individual platform following is on Instagram at roughly 18.6 million, with YouTube close behind at approximately 15.2 million.
What is NikkieTutorials' engagement rate and how does it compare to other beauty creators?
NikkieTutorials posts an overall engagement rate of 2.3%, which sits above the 1.5% category median for beauty creators at her tier. Her TikTok engagement is notably higher, reflecting strong algorithmic performance on shorter-form content.
Where is NikkieTutorials from?
Nikkie de Jager is from Wageningen, Netherlands and is based in the Netherlands. Her Dutch origins and Eurovision hosting role have made her particularly prominent in European media, while her content reach extends globally across English-speaking and South and Southeast Asian markets.
What is NikkieTutorials' content style and what made her famous on YouTube?
Nikkie de Jager built her reputation on detailed, transformation-focused makeup tutorials that emphasise technique and product knowledge. Her early viral success with the 'The Power of Makeup' video in 2015 — which sparked a global social media trend — established her as a defining voice in online beauty content and accelerated her subscriber growth substantially.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
Are you NikkieTutorials?
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.