United Kingdom
Niko Omilana — Creator Stats, Followers & Audience
Niko Omilana is a British comedy YouTuber and prank creator based in the UK, best known as the self-styled "Supreme Leader" of the Niko Defence League (NDL)…
Total Followers +0.3%
14.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.8M followers · 60% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $38K–$89K / IG post
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Wins Best Media Personality at the 2026 MOBO Awards
Omilana took home Best Media Personality at the MOBO Awards ceremony held at Co-op Live in Manchester.
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Shades by Niko tops 2026 NIQ Million Club, hitting £1m retail sales
His confectionery brand led NIQ's list of challenger brands to cross £1m in retail sales for the first time in the past 12 months, backed by Candy Kittens founders' fund Tuckshop London.
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Cast on the first series of The Celebrity Traitors, banished in episode 2
Selected as a Faithful, he became the first player to be banished from the BBC celebrity edition.
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Launches Shades by Niko sweet brand in UK retail
Announced on 10 May and rolled out nationally on 21 May with three flavours: The Originals, Tropical Blast, and Straight Up Strawberry.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2226 -0.1% | +0 +0.0% | -2226 |
| Last 30 days | +28K +0.3% | +17K +0.5% | +0 +0.0% | +45K |
| Last 90 days | +91K +1.0% | +0 +0.0% | +0 +0.0% | +91K |
| Last 365 days | +91K +1.0% | +0 +0.0% | +0 +0.0% | +91K |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Odoo Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| LICKD Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
About Niko Omilana
Niko Omilana is a British comedy YouTuber and prank creator based in the UK, best known as the self-styled "Supreme Leader" of the Niko Defence League (NDL) — the in-joke fandom that runs through every corner of his content. He built his audience on a mix of stunt comedy, undercover pranks, and high-concept challenge videos, with breakout moments including infiltrating the KSI vs Logan Paul rematch and a tongue-in-cheek run for Mayor of London that pushed him from YouTube curiosity into mainstream UK awareness. His signature style sits in the lineage of British prank vlogging but leans more cinematic and MrBeast-adjacent in its recent format choices, with titles like "I Travelled Around The Entire Earth With $0" and "Turning £0.01 Into £1,000,000" signalling the move toward ambitious, high-production challenge content.
Why brands partner
Niko Omilana sits firmly in the entertainment-comedy lane — prank stunts, MrBeast-style challenge formats, sketch, and culture-event infiltrations (boxing crossovers, award shows) — making him a natural fit for brands courting young male attention: gaming publishers, mobile-first fintech, food delivery, telcos, streaming, and energy drinks. The audience skews heavily male and 18–34, with a US-led, UK-anchored split that gives sponsors transatlantic reach in English-language markets. Engagement runs well above category norms across all three platforms, and short-form cadence on TikTok and Instagram remains active even when YouTube uploads are spaced out. Sponsor track record reinforces the fit: he has run integrations with Revolut (fintech), Odoo (SaaS), and LICKD, alongside recurring gaming tie-ins like PUBG Mobile.
Estimated Rate Card
Benchmark estimates for a creator at Niko Omilana's tier (Mega, 14.7M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
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Frequently Asked Questions
Who is Niko Omilana and what is the NDL?
Niko Omilana is a British YouTuber and comedy prankster who calls himself the Supreme Leader of the NDL (Niko Defence League), a fan movement he built around his channel. The NDL became a running joke and identity for his audience, which he leaned into when he ran his viral campaigns and pranks.
Did Niko Omilana actually run for Mayor of London?
Yes. Niko ran as an independent candidate in the 2021 London Mayoral election under the NDL banner, and he finished fifth, beating several established party candidates. It became one of the most talked-about YouTuber-into-politics moments in the UK.
How did Niko Omilana sneak into the KSI vs Logan Paul rematch?
Niko filmed a video titled "SNEAKING Into KSI Vs Logan Paul Rematch (in the ring)" where he blagged his way past security and ended up inside the ring area during the event. It's one of his most-watched prank videos and a defining piece of his sneak-in content style.
Is Niko Omilana part of the Beta Squad?
No — Niko is often grouped with the wider London YouTube prank/comedy scene that includes Beta Squad and Chunkz, and he collaborates with them frequently, but he is not an official Beta Squad member. He runs his own channel and the NDL as a solo creator.
What is Shades by Niko?
Shades by Niko is Niko Omilana's own eyewear brand, which he promotes heavily in his Instagram and TikTok bios. It's the main business he plugs to his audience outside of YouTube sponsorships.
Why hasn't Niko Omilana uploaded to YouTube recently?
Niko's YouTube uploads have slowed significantly, with months between videos, while he stays active on TikTok and Instagram. He's known for taking long breaks between big-budget YouTube projects rather than posting weekly, which is part of why fans launched #FreeNiko trends.
What is the #FreeNiko hashtag about?
#FreeNiko is a running joke from his audience demanding new uploads during his long YouTube hiatuses. Niko himself has leaned into the meme in titles and captions, including the recurring "Day X of not cutting my hair" bit.
What brands has Niko Omilana worked with?
Recent YouTube sponsorships include Odoo, LICKD, and Revolut, and he's run campaign hashtags for PUBG Mobile, Deliveroo Students, and the Venom: The Last Dance promotion. His sponsor list skews toward fintech, gaming, and entertainment tie-ins.
Where is Niko Omilana from?
Niko is British and is publicly associated with Worthing, West Sussex, which appears as his promoter address on his YouTube channel. His audience, however, is global — nearly half of his viewers are in the United States, with the UK as the second-largest country.
How big is Niko Omilana's following across platforms?
Niko sits in the Mega creator tier with a combined audience of well over 14 million across YouTube, Instagram, and TikTok. YouTube is his biggest platform with more than 8 million subscribers, and his engagement on Instagram and TikTok runs far above the comedy-category average.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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