United States
Samantha Frank — Creator Stats, Followers & Audience
Samantha Frank, known online as @samxfrank, is a U.S.-based lifestyle and vlog creator whose work centers on everyday routines, personal…
Total Followers -0.9%
1.6M
Across Instagram, YouTube, TikTok
Primary Platform
945K followers · 59% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
- 1.6M combined followers across 3 platforms.
- Macro creator tier — United States.
- 4.7% headline engagement.
- Active since —.
- Niche: id_fashion_All, id_travel_All, id_lifestyle_All.
- Posts in English.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | -14833 -1.6% | +1K +0.6% | +0 +0.0% | -13830 |
| Last 90 days | -32405 -3.4% | +4K +2.4% | +0 +0.0% | -28305 |
| Last 365 days | -32405 -3.4% | +4K +2.4% | +0 +0.0% | -28305 |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
About Samantha Frank
Samantha Frank, known online as @samxfrank, is a U.S.-based lifestyle and vlog creator whose work centers on everyday routines, personal style, and candid self-documentation. She built her core following on Instagram, where she now sits just under the 950K mark, before expanding onto TikTok and YouTube to reach a combined audience of roughly 1.6 million across platforms. Her content style prioritizes an approachable, unfiltered register that has consistently driven engagement well above category norms. With YouTube showing positive month-over-month subscriber growth, her long-form presence appears to be gaining traction alongside her established short-form channels.
Estimated Rate Card
Benchmark estimates for a creator at Samantha Frank's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Frequently Asked Questions
Who is Samantha Frank and what does she post about?
Samantha Frank is a U.S.-based lifestyle and vlog creator active primarily on Instagram under the handle @samxfrank. Her content focuses on everyday routines, personal style, and candid day-in-the-life documentation. She has built a following of roughly 1.6 million across Instagram, TikTok, and YouTube.
What is Samantha Frank's Instagram handle?
Her Instagram handle is @samxfrank. Instagram is her primary and largest platform, with close to 950K followers as of mid-2026.
How many followers does Samantha Frank have?
Samantha Frank has approximately 1.6 million total followers across her active platforms. Instagram accounts for the largest share, followed by TikTok at roughly 494K and YouTube at around 173K.
What tier of influencer is Samantha Frank?
She sits in the Macro tier, a category that generally spans creators with audiences in the low-to-mid millions. Her follower count and above-average engagement make her a strong performer within that band.
What is Samantha Frank's engagement rate and how does it compare?
Her Instagram engagement rate stands at 5.7%, compared to a lifestyle category median of roughly 1.5%. That means she is generating audience interaction at nearly four times the typical rate for creators in her niche, which is a meaningful signal for brand partners evaluating earned attention.
What brands has Samantha Frank partnered with?
Based on her content niche and audience profile, Samantha Frank aligns most naturally with lifestyle, beauty, fashion, and wellness verticals. Specific confirmed brand deals are not publicly documented in detail, but her engagement metrics position her competitively for premium partnerships in those categories.
Where is Samantha Frank from?
Samantha Frank is from the United States. Her following is also predominantly U.S.-based, giving domestic brands efficient reach into the American market.
Is Samantha Frank on TikTok and YouTube as well as Instagram?
Yes, she maintains active presences on all three platforms. TikTok holds around 494K followers and YouTube around 173K, with YouTube showing the most consistent recent growth trend of the three channels.
What audience does Samantha Frank attract for brand deals?
Her audience skews strongly female and concentrates in the Millennial and older Gen Z age groups, making her particularly relevant for brands targeting women roughly in the 20s-to-mid-30s range. The following is primarily U.S.-based with a secondary draw spanning English-speaking Western markets and parts of Asia.
Is Samantha Frank's following growing in 2026?
Growth is mixed across platforms as of mid-2026. YouTube is in positive territory on a 30-day basis, while TikTok is flat and Instagram has seen a modest recent dip. Her engagement rate remains well above the lifestyle category median despite the Instagram plateau, suggesting audience quality remains high.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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