United States
Taylor Swift — Creator Stats, Followers & Audience
Taylor Swift (handle @taylorswift) is a Nashville-born singer-songwriter whose primary public platform is Instagram, where she holds…
Total Followers -1.6%
370.4M
Across Instagram, YouTube, TikTok
Primary Platform
273.9M followers · 74% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.2M–$4.9M / IG post
-
Released 12th studio album 'The Life of a Showgirl'
Announced on Travis Kelce's 'New Heights' podcast in August 2025, the album was released October 3, 2025 via Republic Records.
-
Bought back the master recordings of her first six albums
Swift announced in May 2025 that she had acquired her original masters from Shamrock Capital, ending a years-long ownership dispute that began with Scooter Braun.
-
Concluded the record-breaking Eras Tour in Vancouver
The tour wrapped December 8, 2024, becoming the first concert tour to gross over $2 billion.
-
Endorsed Kamala Harris for U.S. President
Swift publicly backed Harris on Instagram following the September 2024 presidential debate, signing off as 'Childless Cat Lady.'
-
Released 'The Tortured Poets Department'
Her 11th studio album dropped April 19, 2024 as a surprise double album and broke multiple Spotify streaming records.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -6108124 -2.2% | +101K +0.2% | +0 +0.0% | -6007004 |
| Last 90 days | -6628547 -2.4% | +202K +0.3% | +0 +0.0% | -6426307 |
| Last 365 days | -6628547 -2.4% | +202K +0.3% | +0 +0.0% | -6426307 |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Capital One Finance | Long-term ambassador | Long-term | — | |
| Republic Records Music | Label partner | Long-term | — |
About Taylor Swift
Taylor Swift (handle @taylorswift) is a Nashville-born singer-songwriter whose primary public platform is Instagram, where she holds roughly 280 million followers. Rising from country radio in the mid-2000s, she progressively repositioned as a global pop force across multiple genre pivots, building one of the most commercially durable catalogues in recorded music. The conclusion of the record-breaking Eras Tour in late 2024 and the subsequent release of her 12th studio album 'The Life of a Showgirl' in late 2025 extended that momentum; her mid-2025 repurchase of the master recordings from her first six albums marks a significant shift in her long-term ownership and licensing position.
Estimated Rate Card
Benchmark estimates for a creator at Taylor Swift's tier (Mega, 370.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
Last 60 days · tap a row to playWant to Work With Creators Like Taylor Swift?
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Frequently Asked Questions
What is Taylor Swift's real name?
Her full legal name is Taylor Alison Swift. She has always performed and been credited under her birth name, which is also her handle across all major social platforms.
What is Taylor Swift's 12th studio album?
'The Life of a Showgirl' is Taylor Swift's 12th studio album, released in late 2025. It followed 'The Tortured Poets Department' (2024) and arrived after the conclusion of the Eras Tour, representing her next artistic chapter.
Did Taylor Swift buy back her masters?
Yes. In mid-2025, Taylor Swift completed the purchase of the master recordings for her first six albums — the catalogue originally owned by her former label, Big Machine Records. The acquisition resolves a dispute that had been a defining public narrative of her career since 2019.
When did the Eras Tour end?
The Eras Tour concluded in Vancouver, Canada, in late 2024. It is widely documented as one of the highest-grossing concert tours in history, spanning multiple continents and over two years of dates.
Who has Taylor Swift partnered with for brand deals?
Recent confirmed brand partnerships include Coca-Cola (beverage), Apple Music and Spotify (streaming), Mercedes-Benz (automotive), and Louis Vuitton (luxury fashion). The roster reflects a premium, lifestyle-oriented positioning rather than mass-market consumer goods.
Did Taylor Swift endorse a presidential candidate in 2024?
Yes. In late 2024, Taylor Swift publicly endorsed Kamala Harris for U.S. President. The endorsement drew significant media coverage and renewed discussion about celebrity political influence on voter behaviour.
What is 'The Tortured Poets Department'?
'The Tortured Poets Department' is Taylor Swift's 11th studio album, released in 2024. It debuted to strong commercial performance and preceded both the close of the Eras Tour and the release of 'The Life of a Showgirl' in 2025.
How many followers does Taylor Swift have on Instagram?
As of mid-2026, Taylor Swift has approximately 280 million followers on Instagram, making it her largest single platform by audience. Her combined following across Instagram, TikTok, and YouTube exceeds 338 million.
Is Taylor Swift on TikTok?
Yes. Taylor Swift maintains an active presence on TikTok under @taylorswift, with over 33 million followers. Her TikTok engagement rate of 9.1% is notably higher than her Instagram rate, reflecting the platform's content-amplification dynamics.
How does Taylor Swift's engagement rate compare to other musicians?
Taylor Swift's headline engagement rate of 5.8% on Instagram is nearly four times the music category median of 1.5%. For a creator at the Mega tier — where algorithmic reach dilutes engagement — this level of interaction is a significant outlier.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
Are you Taylor Swift?
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.