South Korea
Thinkaboutzu — Creator Stats, Followers & Audience
Thinkaboutzu is the personal Instagram account of Chou Tzu-yu, the Taiwanese-born vocalist of JYP Entertainment's K-pop group TWICE. Based in Seoul and…
Total Followers -0.5%
13.4M
Across Instagram
Primary Platform
13.4M followers · 100% of audience
Engagement
8.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $134K–$294K / IG post
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Named 7-Eleven Taiwan brand ambassador
7-ELEVEN Taiwan announced Tzuyu as their new brand ambassador in a campaign rolled out across the chain in Taiwan.
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Performing solo stage 'Dive In' on TWICE's THIS IS FOR World Tour
Tzuyu has been performing her solo number 'Dive In' on TWICE's 360-degree stage during the group's massive 2025–2026 world tour.
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Victoria's Secret Fashion Show appearance sparks 'Tzuyu bra' sell-out
After her appearance at the Victoria's Secret Fashion Show 2025, the bra she wore reportedly sold out within days, with fashion press crediting her with singlehandedly driving sales.
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Solo debut EP 'abouTZU' released via JYP Entertainment and Republic Records
Tzuyu became the third TWICE member to go solo with the six-track EP led by 'Run Away,' which became her first number-one on the Billboard Taiwan Songs chart.
Performance Across Platforms
Updated 2026-05-28| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 13,361,046 | +-66805 | 8.3% | 0.7 | 7 days ago |
Growth Trend
Last 365 days| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -10689 -0.1% | +0 +0.0% | +0 +0.0% | -10689 |
| Last 30 days | -66805 -0.5% | +0 +0.0% | +0 +0.0% | -66805 |
| Last 90 days | -85511 -0.6% | +0 +0.0% | +0 +0.0% | -85511 |
| Last 365 days | -85511 -0.6% | +0 +0.0% | +0 +0.0% | -85511 |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
About Thinkaboutzu
Thinkaboutzu is the personal Instagram account of Chou Tzu-yu, the Taiwanese-born vocalist of JYP Entertainment's K-pop group TWICE. Based in Seoul and active in the group since their 2015 debut, she has built one of the larger individual followings in the TWICE lineup, with a mega-tier audience in the eight-figure range. Her feed mixes the polished worlds of K-pop promotion — recent posts include teaser drops for her solo single 'Run Away' and TWICE-related content tagged with 트와이스 — with off-duty travel sets, friend trips, and casual food and lifestyle snapshots from Japan and Taiwan. The handle itself, a play on her stage name, signals a tone that is more personal scrapbook than corporate idol channel.
Why brands partner
Thinkaboutzu is the personal Instagram of Tzuyu of TWICE, which places her squarely in the K-pop adjacent lifestyle, fashion, beauty and travel sponsorship lane rather than any single product vertical. Captions in Korean, Chinese and English, plus travel and idol-activity content, signal a globally distributed female-skewed Gen Z and younger millennial audience anchored in the US, Korea and the UK — a profile premium fashion houses, convenience retail, beverages and beauty conglomerates actively chase. Engagement runs several multiples above the Instagram baseline despite mega-tier reach, indicating durable fan attention rather than passive following. Tagged deals already include Max Mara luxury fashion and 7-Eleven's regional 'Star Feast' campaign, with clear runway into cosmetics, skincare and travel-brand partnerships.
Estimated Rate Card
Benchmark estimates for a creator at Thinkaboutzu's tier (Mega, 13.4M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
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Frequently Asked Questions
Who is Thinkaboutzu on Instagram?
Thinkaboutzu is the official Instagram account of Tzuyu (Chou Tzu-yu), the Taiwanese member of the K-pop group TWICE. She uses the handle to share photos from photoshoots, travels, brand campaigns and behind-the-scenes moments with TWICE.
Why is Tzuyu's Instagram called thinkaboutzu?
The handle is a play on her name — "think about Zu," with "Zu" coming from Tzuyu. It also ties into her solo branding, which leans on the "Zu" wordplay across her personal releases and merchandise.
Is Thinkaboutzu the same person as Tzuyu from TWICE?
Yes — thinkaboutzu is Tzuyu's personal Instagram, separate from the group's official @twicetagram account. Her recent posts include teasers for her TWICE work like the "Run Away" M/V, alongside personal content and brand collaborations.
What is Tzuyu's real name?
Her full name is Chou Tzu-yu (周子瑜). She was born in Tainan, Taiwan, and joined JYP Entertainment as a trainee before debuting with TWICE in 2015.
What brands does Tzuyu work with on Instagram?
Recent campaigns on thinkaboutzu include Max Mara (tagged with #maxmara and #マックスマーラ) and a Taiwan 7-Eleven campaign using the #711瑜你相遇 and #星級饗宴 hashtags. Her brand mix leans toward luxury fashion and high-profile Asia-region retail tie-ins.
Is Tzuyu more popular outside Korea?
Her Instagram audience is heavily international — the United States is her largest follower country at around 47%, followed by South Korea, the UK, India and Canada. That reflects TWICE's global fanbase rather than a Korea-first profile.
How old is Tzuyu and where is she from?
Tzuyu was born on June 14, 1999, in Tainan, Taiwan, making her the youngest (maknae) of TWICE. She moved to South Korea as a teenager to train under JYP Entertainment.
What were the #friendstrip posts on thinkaboutzu?
The #friendstrip tag marks vacation posts Tzuyu shares with close friends, often captioned around sunshine and travel. They've become a recurring series on her Instagram between TWICE schedules and brand work.
Does Tzuyu have her own solo music?
Yes — alongside TWICE activities she has released solo material under the "abouZu" branding, which her thinkaboutzu account often promotes. The handle itself doubles as a teaser banner for her solo identity.
How big is Tzuyu's Instagram and is it still growing?
thinkaboutzu sits in the Mega tier with over 13 million followers, making it one of the largest accounts among TWICE members. Growth has plateaued recently, but engagement runs several times higher than the typical creator in her category.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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