7 Tips to Convince an Influencer to Partner with your Brand

Are you thinking of promoting your business on social media? Then it’s a good idea to have an influencer to promote your brand so you can obtain the best results. In fact, influencer marketing has become a type of promotion in great demand by both companies and consumers and, for this reason, it’s essential that they implement this ever-growing marketing channel.

Influencers have the power to increase your company’s sales by influencing their audience to do business with your brand. Pairing with an influencer isn’t easy because most of them are quite choosy when it comes to choosing which brands to work with. So, you need to understand which strategies that have proven to be effective for brands that are looking to get influencers.

Obtain visibility

 

 

source: vecteezy.com

 

One of the essential tips for attracting influencers is gaining exposure. If you don’t have enough exposure, probably you will not be able to attract the attention of the influencers you want to work with. To gain visibility, you need to really engage in social media marketing. First you need to find the best influencers for your products and then get exposure to them. The initial touchpoint is to interact with their posts, comment, reshare them and tag the influencer in your stories through your verified corporate account.

Find out who is already talking about you

 

source: vecteezy.com

 

A great way to get influencers to promote your brand is to find the ones who already talk about you. Take advantage of social media management tools and scan the social media channels that are important to your brand and once the channels are identified, use social media listeners to find out where your brand is being mentioned and how.

These are the influencers you should work with because it’s going to be much easier to convince them to partner with you. If you turn to such influencers, your efforts will be reduced and you can even reduce the costs behind marketing.

Create meaningful relationships

 

source: vecteezy.com

 

Once you’ve gained exposure in the eyes of your desired social media influencers, it’s time to create a meaningful relationship with them. While this relationship is for commercial purposes only, it shouldn’t look like that when you first approach them. If you want them to promote your products, you need to build relationships beyond commercial purposes. Create content that relates to them, talk to them informally, invite influencers to your office, and take them to lunch or dinner. Make them feel special and build relationships with them that can help your brand grow.

Send them promotional products

 

 

source: vecteezy.com

 

An easy way to get influencers to promote your brand is to send them some of your products and ask for a review on their social media channel. Send promotional gadgets or even surprise boxes to snap and review your products. They will happily promote your products on their social media platforms and tag you if they like your products. While this may not be expensive, it can bring you some of the best results in your entire marketing campaign.

Estimate ROI

 

source: vecteezy.com

 

Working with high-level influencers can be expensive because they charge high fees to promote your brand to their large audience. On the other hand, micro-influencers have the ability to reach a niche audience without the high costs of bigger influencers. Nevertheless, you have to estimate the return on investment for each influencer you plan to work with.

Ultimately, when choosing your influencers, choose those with the highest return on investment. Sometimes such influencers may have a smaller audience, but they exert a strong influence on their audience and, even with a narrow audience, they can provide a fantastic boost to your brand growth.

Show them the benefits

 

source: vecteezy.com

 

An excellent way to get influencers to promote your brand is to create a win-win situation by providing them with abundant benefits and start working with you while enjoying such advantages. You can agree to give influencers a remuneration of their choice and also offer them other benefits such as privileged access to your products and surprise them with gifts.

You can attract influencers by agreeing to their terms while staying within your marketing budget. You will get more reach and better sales and they will receive reasonable remuneration for their promotional content. This is an ideal situation for everyone and you should focus on creating more of these situations.

Ask them about a brand promotion

 

 

source: vecteezy.com

 

If you already have good relationships with some influencers, you can ask them directly about brand promotions. This is the simplest and most direct way to get influencers to promote your brand. When you ask for such services directly, you can save time and resources in different activities to get them to work with you. So even if they turn down your offer, you haven’t really wasted much time and effort.

These strategies have worked for almost any brand that wanted influencers to promote their brand. This is a roadmap for you if you’re starting out, so you can follow these tips and get started quickly with influencers. Although there are several steps to follow, they are not that complex and can help you organise a better strategy.

 

About CreatorDB

 

If you’re still stuck on the best way to convince influencers to partner with your brand, why not let us do all the work for you? With CreatorDB, connecting with the right influencers is a snap. Make the most of our ever-growing influencer database and platformadvanced data packages, and dedicated influencer marketing agency to recruit the best influencers for your brand.

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