How Erolabs partnered with CreatorDB to expand in the Western markets using influencer marketing
Erolabs is a leading platform that provides premium adult games. They have a vast catalog of titles aimed both at male and female audiences.
Collaborating with CreatorDB they wanted to run a test campaign to individuate promising content verticals in English-speaking countries.
The major focus of the campaign was to assess the viability of a campaign for an adult-themed game in a different geography and experiment with content verticals.
For this campaign, CreatorDB activated 9 content creators on YouTube. Each of them included a 30 to 60-second integration in one of their video and the campaign rolled out over the course of one month.
Dealing with Adult content on YouTube
Dealing with adult content on a mainstream platform like YouTube can be a challenging task.
First and foremost is important to take all the possible precautions to be sure to be addressing an only adult audience.
Creators’ personal preferences and opinions have also a big impact on the viability of the collaboration as many influencers are against promoting adult content.
While finding fitting creators willing to promote an erotic game is definitely a bigger challenge than for other kinds of products the interest of the audience is undeniable.
During the test campaign for Erolabs CTR averaged at 3% but spiked over 10% in some cases, clearly showing a strong affinity of the creator’s audience for the product.
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