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  • How Wargaming targeted Asian PC players through influencer marketing

    Industry

    Digital entertainment

    Offering

    Free-to-play strategy games

    Target persona

    Male, PC Users, Asian servers players

    Target geo

    APAC

    About Wargaming

    Wargaming was founded in 1998 and has been developing strategy games since then. Its primary offerings are the Free-to-Play titles World of Tanks and World of Warships.

    In May 2022, to boost the acquisition of players in the Asia region, Wargaming started collaborating with CreatorDB to reach out to local content creators and better target the desired audience.

    Challenges

    Target PC users

    Build a community around the games

    Improve conversions

    Solutions

    Use creators with most views from PC

    CreatorDB Agency realized that in East Asia PC use was higher than southern regions. Hence, it decided to focus on the critical geographies of Taiwan, South Korea, and Japan.

    Have influencers play with the audience

    Along with integrations, CreatorDB started to plan other kinds of content like livestreams and events connected with a country’s history (like Indonesia Indipendence day)

    Forget impressions

    Experimenting with various formats other than integration, CreatorDB discovered that while dedicated videos and livestreams earned fewer total impressions, they brought a higher conversion rate, making them an excellent choice for user acquisition.

    Results

    Within 9 months, CreatorDB mediated deals for 33 pieces of content, achieving over 6 million views and an average CPM of $14 per integration.

    Download the full report

    About CreatorDB

    CreatorDB Agency can help you achieve your goals: from small to large endeavors, we deliver end-to-end campaign management with a top-notch understanding of your and your target market’s needs.

    We are experts at crafting and executing campaigns worldwide to bring you only the best when it comes to influencer marketing.

Helps you discover the best YouTube, Instagram & TikTok influencers through intelligent statistics

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