How Wargaming targeted Asian PC players through influencer marketing
Wargaming was founded in 1998 and has been developing strategy games since then. Its primary offerings are the Free-to-Play titles World of Tanks and World of Warships.
In May 2022, to boost the acquisition of players in the Asia region, Wargaming started collaborating with CreatorDB to reach out to local content creators and better target the desired audience.
Within 9 months, CreatorDB mediated deals for 33 pieces of content, achieving over 6 million views and an average CPM of $14 per integration.
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