How Wargaming targeted Asian PC players through influencer marketing
Industry
Digital entertainment
Offering
Free-to-play strategy games
Target persona
Male, PC Users, Asian servers players
Target geo
APAC
About Wargaming
Wargaming was founded in 1998 and has been developing strategy games since then. Its primary offerings are the Free-to-Play titles World of Tanks and World of Warships.
In May 2022, to boost the acquisition of players in the Asia region, Wargaming started collaborating with CreatorDB to reach out to local content creators and better target the desired audience.
Challenges
Target PC users
Build a community around the games
Improve conversions
Solutions
Use creators with most views from PC
CreatorDB Agency realized that in East Asia PC use was higher than southern regions. Hence, it decided to focus on the critical geographies of Taiwan, South Korea, and Japan.
Have influencers play with the audience
Along with integrations, CreatorDB started to plan other kinds of content like livestreams and events connected with a country’s history (like Indonesia Indipendence day)
Forget impressions
Experimenting with various formats other than integration, CreatorDB discovered that while dedicated videos and livestreams earned fewer total impressions, they brought a higher conversion rate, making them an excellent choice for user acquisition.
Results
Within 9 months, CreatorDB mediated deals for 33 pieces of content, achieving over 6 million views and an average CPM of $14 per integration.
About CreatorDB
CreatorDB Agency can help you achieve your goals: from small to large endeavors, we deliver end-to-end campaign management with a top-notch understanding of your and your target market’s needs.
We are experts at crafting and executing campaigns worldwide to bring you only the best when it comes to influencer marketing.