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  • How Talkback was empowered to take fast decisions and actions thanks to CreatorDB’s data

    Industry

    Creator economy

    Offering

    Content monetization

    Focus

    Product testing and validation

    Target persona

    Content creators highly engaged with their audience

    About Talkback

    Talkback enables the audience to directly access content creators and influencers. The fans can send personal content for them to react to helping to create a more intimate experience and connection between both parties while also giving the content creators new venues for monetization.

    Timeline

    Beginning & partnership

    Talkback’s team started with an idea and the will to understand if it was a good market fit. They partnered with CreatorDB for a focused outreach to content creators.

    Data Analysis & Metric Evaluation

    In the initial phase, the team identified the ratio of the creator’s replies to comments as a reliable predictor of interest in their product, speeding up the identification of fitting creators.

    Feedback collection

    Thanks to the accuracy and precision of the data at their disposal, valuable feedback was quickly gathered, showing interest in the field they wanted to tackle but not as much in their product.

    Resources optimization

    While the validation process could be long and taxing, thanks to the data at their disposal, Talkback breezed through it while saving time and resources.

    Pivoting

    Listening to the feedback they received the team decided to pivot their product towards a better fit for the market.

    Inclusive development

    This time the community of interested creators that Talkback nurtured was at the center of the development process to create something they truly wanted.

    Launch preparation & execution

    Based on the interest predictor, Talkback could go back to their data on creators and identify the one to involve in their product launch.

    How we made it

    Contact the right creators to validate the product

    Using CreatorDB’s Data Packages and API Talkback’s team was able to quickly access desired creator contacts and data for outreach and product validation

    Identify criteria that connect the interested creators

    After extensive data analysis, the ratio at which creators reply to followers’ comments is a reliable predictor of interest in Talkback.

    Therefore the metric was implemented in CreatorDB API and is available for every creator allowing Talkback to scale its effort.

    Improve the product and ready it for the market

    Not all ideas have to be winners. But is important to realize it fast. Thanks to the quality, quantity, and accuracy of CreatorDB’s data the Talkback team learned the shortcoming of their first iteration and were fast to pivot to a new and more fitting product.

    What Talkback thinks of CreatorDB

    “CreatorDB has been our secret sauce, empowering Talkback to move fast and make the right decisions”.

    Justin Molineaux, Talkback Founder

    Download the full report

    About CreatorDB

    CreatorDB Agency can help you achieve your goals: from small to large endeavors, we deliver end-to-end campaign management with a top-notch understanding of your and your target market’s needs.

    We are experts at crafting and executing campaigns worldwide to bring you only the best when it comes to influencer marketing.

Helps you discover the best YouTube, Instagram & TikTok influencers through intelligent statistics

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