How Talkback was empowered to take fast decisions and actions thanks to CreatorDB’s data
Talkback enables the audience to directly access content creators and influencers. The fans can send personal content for them to react to helping to create a more intimate experience and connection between both parties while also giving the content creators new venues for monetization.
Beginning & partnership
Talkback’s team started with an idea and the will to understand if it was a good market fit. They partnered with CreatorDB for a focused outreach to content creators.
Data Analysis & Metric Evaluation
In the initial phase, the team identified the ratio of the creator’s replies to comments as a reliable predictor of interest in their product, speeding up the identification of fitting creators.
Thanks to the accuracy and precision of the data at their disposal, valuable feedback was quickly gathered, showing interest in the field they wanted to tackle but not as much in their product.
While the validation process could be long and taxing, thanks to the data at their disposal, Talkback breezed through it while saving time and resources.
Listening to the feedback they received the team decided to pivot their product towards a better fit for the market.
This time the community of interested creators that Talkback nurtured was at the center of the development process to create something they truly wanted.
Launch preparation & execution
Based on the interest predictor, Talkback could go back to their data on creators and identify the one to involve in their product launch.
How we made it
What Talkback thinks of CreatorDB
“CreatorDB has been our secret sauce, empowering Talkback to move fast and make the right decisions”.
Justin Molineaux, Talkback Founder
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