United States
Dwayne Johnson Full Creator Stats — Creator Stats, Followers & Audience
Born Dwayne Douglas Johnson and universally recognised as @therock, Johnson built his global profile from a WWE wrestling…
Total Followers -1.5%
469.7M
Across Instagram, YouTube, TikTok
Primary Platform
382.8M followers · 81% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.1M–$6.9M / IG post
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Starred in A24's 'The Smashing Machine,' a dramatic departure premiering at the Venice Film Festival
Johnson played MMA fighter Mark Kerr in Benny Safdie's biopic, earning some of the strongest reviews of his career and generating awards-season buzz.
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Headlined Amazon MGM's holiday tentpole 'Red One' alongside Chris Evans
The big-budget Christmas action-comedy debuted in theaters in November 2024 before a major Prime Video streaming run.
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Joined TKO Group Holdings' board of directors and regained ownership of 'The Rock' name
As part of the deal with WWE/UFC parent TKO, Johnson took a board seat and trademark rights to his ring name.
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Returned to WWE to main-event Night 1 of WrestleMania 40 in Philadelphia
Playing a heel 'Final Boss' persona, he teamed with Roman Reigns against Cody Rhodes and Seth Rollins in a heavily promoted comeback.
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XFL, which Johnson co-owned, merged with the USFL to form the United Football League
The combined spring league launched its inaugural season in March 2024 with Johnson retaining an ownership stake.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -153113 -0.0% | +10K +0.1% | +0 +0.0% | -143145 |
| Last 30 days | -7272886 -1.9% | +10K +0.1% | +0 +0.0% | -7262918 |
| Last 90 days | -7540834 -2.0% | +0 +0.0% | +0 +0.0% | -7540834 |
| Last 365 days | -7540834 -2.0% | +0 +0.0% | +0 +0.0% | -7540834 |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Project Rock Apparel | Co-brand (UA) | Long-term | — | |
| Teremana Tequila Beverage | Founder / owned brand | 2020–present | — | |
| Zoa Energy Beverage | Co-founder | 2021–present | — | |
| Voss Water Beverage | Co-owner | 2024–present | — | |
| Under Armour Apparel | Long-term partnership | Long-term | — |
About Dwayne Johnson Full Creator Stats
Born Dwayne Douglas Johnson and universally recognised as @therock, Johnson built his global profile from a WWE wrestling career into one of Hollywood's most bankable leads. Anchored on Instagram with a following that reaches nearly 480 million across platforms, his content blends franchise promotion, personal training footage, motivational messaging, and Teremana Tequila content. His late-2025 premiere of A24's 'The Smashing Machine' at the Venice Film Festival — a dramatic biographical portrait of MMA fighter Mark Kerr — represents a deliberate step toward prestige cinema and marks a meaningful shift in the creative trajectory of one of entertainment's most commercially durable figures.
Estimated Rate Card
Benchmark estimates for a creator at Dwayne Johnson Full Creator Stats's tier (Mega, 469.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Frequently Asked Questions
What is Dwayne Johnson's real name?
Dwayne Johnson's full legal name is Dwayne Douglas Johnson. He was born on May 2, 1972, in Hayward, California. The nickname 'The Rock' originated during his professional wrestling career with the WWE in the late 1990s.
What is 'The Smashing Machine' and what is Dwayne Johnson's role in it?
'The Smashing Machine' is an A24 dramatic feature film in which Johnson plays real-life MMA fighter Mark Kerr. The film premiered at the Venice Film Festival in late 2025, marking a notable departure from Johnson's typical action-blockbuster roles. It has been widely covered as a potential career-redefining performance for him.
Does Dwayne Johnson own Teremana Tequila?
Yes. Teremana Tequila is a premium tequila brand that Dwayne Johnson founded and launched in 2020. It has grown into one of the fastest-scaling celebrity spirits brands in the market. Johnson actively promotes it across his social platforms, including a product launch campaign on TikTok in April 2026.
Why did Dwayne Johnson return to WWE in 2024?
Johnson returned to WWE in early 2024 and main-evented Night 1 of WrestleMania 40 in Philadelphia, Pennsylvania. The return coincided with his joining the board of TKO Group Holdings, the parent company of WWE and UFC. It also came alongside his formal reacquisition of the rights to the 'The Rock' name and character.
What is Dwayne Johnson's role at TKO Group Holdings?
In early 2024, Johnson joined the board of directors of TKO Group Holdings, the publicly traded company that owns both WWE and the UFC. As part of the arrangement, he also regained ownership of the intellectual property associated with 'The Rock' persona. This positions him as both a creative and corporate stakeholder in professional wrestling's largest entity.
What happened to the XFL that Dwayne Johnson co-owned?
The XFL, which Johnson co-owned alongside Gerry Cardinale of RedBird Capital, merged with the USFL in 2024 to form the United Football League. The consolidation was designed to create a single viable spring football alternative to the NFL. Johnson had acquired the XFL out of bankruptcy in 2020 alongside his business partner and ex-wife Dany Garcia.
What was Dwayne Johnson's role in 'Red One'?
'Red One' was a holiday action-comedy produced by Amazon MGM that Johnson headlined alongside Chris Evans, releasing in late 2024. The film followed a mission to rescue Santa Claus and was positioned as a streaming tentpole for Amazon Prime Video's holiday slate. It represents Johnson's continued collaboration with major streaming platforms on high-budget franchise-adjacent content.
Which brands has Dwayne Johnson partnered with most recently?
As of mid-2026, Johnson's confirmed sponsor roster includes Under Armour (fitness), Apple (tech), Teremana Tequila (beverage), Black & Decker (home and tools), and a film studio campaign for Rampage. The spread reflects his positioning as a crossover figure credible in both premium lifestyle and mass-market consumer categories.
How many followers does Dwayne Johnson have across all platforms?
As of mid-2026, Dwayne Johnson's combined following across Instagram, TikTok, and YouTube exceeds 475 million. Instagram is his dominant platform, where he maintains the largest share of that audience. His TikTok presence, while smaller, generates notably high engagement for a creator at his tier.
What is Dwayne Johnson's engagement rate and how does it compare to peers?
Johnson's headline engagement rate sits at approximately 2.8% on Instagram, compared to a category median of around 1.5% for entertainment creators — placing him well above the baseline for his follower band. His TikTok engagement is even stronger in relative terms. For a Mega-tier creator with hundreds of millions of followers, sustaining above-median engagement is considered a meaningful performance signal.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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