United States
Veritasium — Creator Stats, Followers & Audience
Derek Muller launched Veritasium in 2011 as a science-communication project rooted in his PhD research on how audiences hold misconceptions…
Total Followers +0.4%
22.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
20.8M followers · 91% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $5.3K–$12K / IG post
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Snatoms magnetic molecule kit relaunched via Kickstarter, becoming one of the platform's most-funded science education products
Derek Muller's reimagined Snatoms toy raised millions of dollars from backers, far exceeding its initial goal and shipping globally throughout 2024.
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Ongoing 'Big Misconception About Electricity' debate with ElectroBOOM and other engineers
Muller's viral claim that energy in a circuit doesn't flow through the wires triggered a multi-year back-and-forth of response videos and a public wager-style follow-up experiment.
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Released widely-shared documentary-style video on the Parker Solar Probe and other large-scale science features
Veritasium continued shifting toward longer, on-location explainer pieces shot at research facilities including CERN, NASA partners, and national labs.
Growth Trend
Last 365 days| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +100K +0.5% | +0 +0.0% | +0 +0.0% | +100K |
| Last 30 days | +100K +0.5% | +386 +0.1% | +0 +0.0% | +100K |
| Last 90 days | +512K +2.5% | +9K +2.6% | +0 +0.0% | +521K |
| Last 365 days | +512K +2.5% | +9K +2.6% | +0 +0.0% | +521K |
Audience Demographics
PremiumDaily follower snapshots from CreatorDB's longitudinal index.
Recent Brand Partnerships
Last 12 months · sponsored content only| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ground News Sponsorship | Sponsored content | YouTube | May 2026 | — |
| SoFi Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Hostinger Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
About Veritasium
Derek Muller launched Veritasium in 2011 as a science-communication project rooted in his PhD research on how audiences hold misconceptions in physics. Operating out of the United States, Muller built the channel into a Mega-tier destination for long-form, documentary-style content spanning quantum mechanics, solar physics, mathematics, and engineering. A 2022 large-scale feature on the Parker Solar Probe exemplified his production ambitions. In late 2023 he relaunched the Snatoms magnetic molecule kit via Kickstarter, where it became one of the platform's most-funded science-education products—signaling a maturing creator business that now extends well beyond ad revenue and sponsorship integrations.
Estimated Rate Card
Benchmark estimates for a creator at Veritasium's tier (Mega, 22.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
Top Recent Content click to view
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Frequently Asked Questions
What is Veritasium's real name?
Veritasium is the channel of Derek Muller, a science communicator and filmmaker based in the United States. He holds a PhD from the University of Sydney, where his doctoral research focused on the role of multimedia in addressing physics misconceptions. The channel name derives from the Latin veritas (truth) combined with a periodic-element suffix.
What is Snatoms and how is it connected to Veritasium?
Snatoms is a magnetic molecular modelling kit invented and sold by Derek Muller. He relaunched it via Kickstarter in late 2023, where it became one of the platform's most-funded science-education products. The kit lets users build physical representations of molecular structures using color-coded magnetic atoms, turning a core chemistry concept into a tactile experience.
What was Veritasium's 'Big Misconception About Electricity' controversy about?
In late 2021 Muller published a video arguing that energy in a circuit travels through the electromagnetic field surrounding the wires rather than through the electrons inside them. The claim sparked a prolonged public debate with ElectroBOOM and several other electrical engineers across YouTube, running through 2022 and 2023. Both sides released follow-up videos refining the argument, making it one of the more substantive technical disputes in science-YouTube history.
What brands has Veritasium partnered with recently?
Recent confirmed sponsors include Ground News (media-literacy platform), SoFi (personal finance), Incogni (data-privacy removal service), Saily (eSIM connectivity), and Hostinger (web hosting). The pattern points to a consistent digital-services and fintech comfort zone that maps well onto the channel's analytically inclined audience.
What did Veritasium's Parker Solar Probe video cover?
Released in 2022, the video provided a documentary-style deep dive into NASA's Parker Solar Probe mission, which aims to fly closer to the Sun than any previous spacecraft. Muller used the mission to explore broader questions about solar physics, heat transfer, and the counterintuitive behavior of the corona. The production scale—including NASA facility access—was cited as one of the channel's more ambitious single-video efforts.
What is Veritasium's engagement rate compared to other science channels?
Veritasium posts a 3.3% engagement rate on YouTube, against a science-education category median of roughly 1.5%—placing it at more than double the baseline for the niche. On TikTok the figure climbs higher still. For a Mega-tier channel, sustaining that kind of per-post interaction is atypical and reflects a highly engaged core subscriber base.
How many subscribers does Veritasium have on YouTube?
As of mid-2026, Veritasium has approximately 20.7 million YouTube subscribers, making it one of the largest dedicated science-education channels on the platform. Total cross-platform followers, including Instagram and TikTok, bring the aggregate to roughly 22.8 million.
What academic background does Derek Muller have?
Derek Muller holds a PhD in physics education research from the University of Sydney, awarded in 2008. His dissertation examined why traditional instructional multimedia often fails to correct student misconceptions—a thesis that directly shaped Veritasium's signature format of presenting and then dismantling common scientific misunderstandings.
What content style does Veritasium use?
Muller favors long-form, documentary-style videos that typically open with a counterintuitive question or popular misconception before building toward a rigorous explanation. Many videos incorporate on-location filming, expert interviews, and original animations. The approach is distinct from whiteboard-lecture formats and is often credited with raising production standards across the science-YouTube genre.
What niche does Veritasium operate in and who are its main competitors?
Veritasium operates squarely in the science-education niche, with particular strength in physics, mathematics, and engineering topics. Comparable channels on YouTube include Kurzgesagt, SmarterEveryDay, and MinutePhysics, though Veritasium's longer average video length and higher per-video production budget place it in a slightly different sub-tier of the space.
How this page is built
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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