Yi, Author at CreatorDB

How To Use Micro-Influencers: The Power Of The Small Guy
Not every brand can afford paying one of the Kardashians six figures for a single social media post.
Often micro-influencers are going to provide a much better reach and engagement while keeping the costs down.
In this article, we are going to explore micro-influencers, what are their advantages, why they are effective, how to use them in a campaign, and how to avoid the most common mistakes.
Strap on, here we go!
Understanding Micro-Influencers
First, we need to define what micro-influencers are and what makes them different from other influencers.
What Are Micro-Influencers?
The most common way to split influencers is based on their follower count.
- 1 M+: Mega influencers or Celebrities
- 100K to 1M: Macro influences
- 10K to 100K: Micro-influencers
- 1K to 10K: Nano-influencers
Micro-influencers are in the sweet spot where they are gaining a pretty sizable following but are still manageable for a more individualized and authentic approach and connection.
Their content is still deeply connected to their niche and this is reflected in the audience that is likely to be highly segmented.
The Power of Authenticity
Micro-influencers offer a great compromise between authenticity, content quality, and professionalism.
Their content is of good quality and shows their interests without being too polished as it often feels with bigger influencers.
This middle-ground situation provides the audience with good enjoyable content while still preserving a more authentic and connected experience.
Why Micro-Influencer Marketing Works?
But why not just partner with a larger influencer and get more eyeballs on the sponsored content? There is a myriad of reasons, here are the five main ones:
Niche Relevance
Many micro-influencers are “stuck” in the tier because the content they make is specialized and aimed towards a few particular interests.
They grow to be experts in their field and are highly regarded by the community around them but in many cases, the particular community they are part of is not large enough to make them grow over the micro-influencer level.
For marketers designing a campaign, this is extremely helpful since it allows them to target very detailed and segmented audiences.
High Engagement
Micro-influencers grow deep and organic connections with their audience. As a result, the audience is very involved and reactive to the influencer’s content.
Similarly, since the content is centered around a specific topic, many audience members keep endorsements and recommendations coming from micro-influencers in high regard.
Cost-Effectiveness
When considering their trusted nature, high engagement rates, and segmented reach micro-influencers offer a much more cost-effective approach to influencer marketing than larger influencers.
Enhanced Credibility
Micro-influencers base their success on being at the forefront of their field and bringing valuable information to their audience.
Therefore, their audience trusts them and feels they are a reliable source of information. Comparatively larger influencers and celebrities’ area of expertise is less defined leading to them being seen as less reliable on specialized issues.
Implementing a Successful Micro-Influencer Campaign
Micro-influencers are amazing and all. But how can they be used in a marketing campaign?
Identifying the Right Influencers
First of all, it is important to find the influencers that match your campaign. Both form a content and values standpoint.
But even more important is to have a good workflow that allows us to identify indicators of a potential partnership and to find creators at scale.
CreatorDB gives you the tools to find the right influencers and easily compare them, understand their strengths, and contact them.
Crafting a Compelling Campaign
Once the influencers have been chosen it is important to create a campaign that plays both the brand and the influencers’ strengths.
Follow these three guidelines to ace it:
Establishing Clear Objectives
It’s important to have in mind what is the campaign goal before starting to find influencers and discussing deliverables.
This way it is possible to already have an idea of what kind of qualities are preferable in the influencers to partner with, and which kind of platforms are preferable.
Leveraging Storytelling for Impact
Connect the creator’s story with the brand. This way the campaign will have more chances to resonate with the audience and leave a lasting impression.
Let the creator help in this phase, they are knowledgeable on how to create content for their audience.
Creative Freedom Yields Authenticity
Allow the creators to express themselves, and give their touch to the campaign. This way the campaign will feel more connected with the greater and play along the authenticity bond that the audience is already having with the micro-influencer.
Tracking and Measuring Results
While the campaign is running, make sure to have the goals with measurable metrics and keep track of those.
Tracking the ongoing campaign allows you to know when it needs adjustments or optimization. This way is possible to take action before being fully committed to a suboptimal strategy.
Avoiding Common Pitfalls in Micro-Influencer Marketing
While there are plenty of upsides to using micro-influencers, there are also some risks that brands should be aware of to prevent them from becoming problems.
Overlooking Authenticity and Audience Relevance
Not all that shines is gold. It’s important to evaluate the sentiment around a creator, while most creators have audiences that truly enjoy their content and are dedicated to them, a few people built a following on what is called hate-watching.
By taking into consideration the sentiment around a creator’s posts, it is possible to understand if the audience is on board or just enjoying a trashcan fire.
Similarly, it is important to look at the audience’s interests and what they like to understand if they are a good fit for the brand.
The audience’s interest in the campaign is paramount to its success.
Lack of Clear Communication and Expectation Setting
Many micro-influencers are not well prepared to deal with brands or may lack the experience of being part of a large marketing campaign. This can lead to difficulties in having clear communication or understanding of what is expected from them.
It’s helpful for creators to establish an approval process and a framework for them to build their content.
Ignoring Guidelines and Disclosure Requirements
Countries are rapidly implementing regulations for influencer marketing, especially around the disclosure of sponsored posts.
Some of these rules may be new and not yet known to the micro-influencers involved in the campaign. Is important to make sure to bring them up to speed.
If needed you can consult our articles on regulations around influencer marketing and learn which one applies to your case.
Conclusion
Micro-influencers have a phenomenal potential that most brands could harvest to amplify their marketing efforts and reach new demographics.
Due to their characteristics, they offer an incredible advantage over other channels and even other types of influencers.
When they are employed correctly, micro-influencers are going to be a huge boost for any brand marketing.
Yi
August 28, 2023
Guides
Basics of Influencer Marketing, Entry level
CreatorDB Embraces AI Revolution with New Data Engineering Department
Taipei, Taiwan – CreatorDB, a leading influencer marketing platform, has taken a significant step forward with the launch of its Data Engineering Department. This move not only showcases the company’s drive to blend the latest in AI and research with its platform but reflects its dedication to innovation and progress.
The department will focus on utilizing cutting-edge AI technologies to refine and elevate how brands and influencers connect. Incorporating tools such as NLP/LLM means CreatorDB can offer even more authentic and efficient connections. In addition, the Department plans to work closely with internal team members to ensure all departments benefit from the advancements in data engineering.
Dominic Cope, with nearly two decades of professional experience in Taiwan, assumes the role of Director of Data Engineering. Cope’s diverse career journey started in a marketing and design firm, leading him to an IoT platform and services startup where he served as the Director of Operations. He progressed through multiple Director-level positions at Gogoro, overseeing diverse projects from FinTech innovations to global expansion initiatives. Now, he brings his extensive experience and visionary approach to CreatorDB, immersing himself in the intricate realm of data engineering.
As an expert in AI and Machine Learning, Francisco Martos Triguero will join as the Head Machine Learning Engineer and report to Cope. Together, they chart an ambitious course for CreatorDB. The dynamic duo aims to spearhead initiatives such as patent developments, enhance the quality and consistency of the data in the database, and synergistically work with the other departments to improve CreatorDB’s offering and effectiveness to bring unparalleled value to clients.
Read more:
- CreatorDB Joins 500 Startups!
- CreatorDB’s Clayton Jacobs Showcases Taiwan’s Potential with Inclusion in Forbes 30 Under 30 Asia
Yi
August 28, 2023
Announcement, Press release
C-Level Executives/Business Owners
Granfluencers are the Trend That is Fascinating Social Media
Social media may appear a young people’s business but these perceptions haven’t stopped a new wave of influencers from carving their niche in the space. Granfluencers is their name and while they cover very different topics they are all 65-and-more years old.
In a sea of young, pretty, impeccable bodies for many is refreshing to encounter a wrinkly face that shows the sign of time passed while dispensing the knowledge they accumulated in almost an entire lifetime.
For marketers, granfluencers are a precious source of trust and candor, none would doubt their grandma, right?
Not only that but they also bring the value of their experience and wisdom to the table, things that are almost impossible to have been acquired by younger generations, yet.
Many granfluencers started during the pandemic. They were looking for a way to keep themselves entertained while connecting with others. They rapidly discovered that were not only their peer to find their content interesting but also many younglings could feel captivated and inspired by them.
Since they appeared for the first time, granfluencers have evolved into a real phenomenon. Many of them started collaborating together and created geriatric versions of the content houses, the most popular being appropriately called Retirement House, which collected over 5 million subscribers on TikTok.
What are Granfluencers?
They are old, they are cool, and they are here to rule. Granfluencers are showing that social media are not exclusive to the younger generation but can be a powerful tool for anyone.
The name, portmanteau of grand plus influencer, wants to show how their most visible differentiating characteristic is their 65 and above age.
Typically we expect older people to be weak and frail, to spend most of their time napping, and be overall boring, granfluencers are subverting these expectations by showing how there is fun and joy even after retirement.
Granfluencers have been able to bring themes related to older age to a younger audience and disprove some of the myths about getting old. Research has found that their three most common themes are breaking stereotypes about aging, explaining the vulnerabilities of old age, and, finally, exposing ageism. Overall the content created by granfluencer is positive or when negative is mostly self-deprecating.
Thanks to their content and efforts granfluencers have been able to bring the problems and challenges of aging and later life stages to the young audience that populates TikTok. They are helping to create a better understanding of older people’s limits.
While not the definitive solution, granfluencers are showing themselves as an important step in breaking common age-related stereotypes. Their example is showing that even in older age people can be living an active life.
What are the unique characteristics of Granfluencers?
Like normal influencers, granfluencers post about their hobbies and passions: Baddie Winkle, with 3.2 Million followers on Instagram, shares about fashion. TravelingBlackWidow shows how you can still enjoy adventures in foreign lands even in your retirement years. Meanwhile, Bo is going to teach you all the dad wisdom he accumulated.
- Granfluencers show that aging is not the end of their world. There are still many ways to enjoy your life even in later years.
- Their message is powerful and unique. Able to transcend age groups and resonate with younger audiences
- They are grounded and real. Showing that it is enough to be oneself to be happy and fulfilled.
- They remind us of our limits. Both as things that we need to accept but also not as insurmountable obstacles to living life to the fullest.
Why Granfluencers are important for brands?
As discussed above granfluencers are a largely positive phenomenon that is helping break stereotypes and misconceptions around older people.
For brands partnering with older influencers is a unique opportunity to show their inclusivity and norm-breaking stance.
On a more practical side, a granfluencer partnership can deliver a strong surprise, especially if the sponsoring brand is not particularly targeted at older folks.
Overall any brand can find the right angle to partner with a granfluencer. Baddie Winkle, whose real name is Helen Vanwinkle, has taken numerous partnerships with large fashion and makeup brands like Sephora, Fashion Nova, and Skechers. But even more unexpectedly she signed collaborations with Bumble, Svedka Vodka, and LG. In all these partnerships the main focus of the campaign was to show that age is not a limiting factor and that elders can still doll up, party, and enjoy themselves. Helen’s character with her over-the-top attitude and colorful attires is very well suited for this kind of partnerships.
Makeup brands are some of the strongest endorsers of granfluencers, and for a good reason: by reaching out to older audiences they are going to tap into a large customer base that is often neglected when it comes to fashion and beauty products. Concurrently by partnering with elder influencers, they are able to break the traditional makeup ad formula that would see a young and attractive girl being the main character. Not only this unique approach is going to deliver more striking and memorable ads but is also working towards showing the brand image as inclusive and attentive to the needs and desires of different groups of people.
Charlotte, the Traveling Black Widow is instead more focused on her partnerships: they are mostly locations where she is traveling that sponsor her Instagram. Thanks to these she is able to bring to her audience how is possible to enjoy traveling in many different places even during retirement and that older people shouldn’t be confined at home.
Another interesting case is the one of Aura Frames: their core target audience is much closer to the granfluencer demographic than the previous examples. Still, many older and family-oriented people may not come across them or expect them to be complicated or of no use to them. By collaborating with many granfluencer Aura Frames was able to establish itself as one of the big players when it come to Eframes.
Conclusions
In the truly open and inclusive nature of the internet, granfluencers are here to represent the elders and break the myths around aging. Just by their mere existence, they can help us all remember that aging isn’t the end of the world and there are still plenty of opportunities to enjoy life at its fullest after retirement.
For brands, granfluencers are a new powerful vector to drive attention. They not only appeal to the young crowd but they can also help to connect with older generations and present products and services that they wouldn’t have felt comfortable with by themselves.
Yi
August 10, 2023
Industry Trends
Advanced Influencer Strategies, Granfluencers, Mid-Level
Social Proof Marketing, how to Gain Trust and Credibility
In today’s digital age, businesses are constantly seeking effective marketing strategies to gain an edge over their competitors. One such strategy that has gained significant attention is social proof marketing. Social proof, a concept deeply rooted in human psychology, has the power to influence consumer behavior and drive conversions.
In this article, we will delve into the psychology behind social proof marketing, exploring its various forms and how businesses can leverage its power to attract and retain customers.
How Social Proof Works?
Definition and Importance
Social proof refers to the psychological phenomenon where individuals rely on the actions and decisions of others to determine their own behavior. It is a powerful tool in marketing as it taps into the innate human desire to conform and seek validation from their peers. By showcasing social proof, businesses can establish trust, credibility, and influence over their target audience.
Evolutionary Roots
The concept of social proof can be traced back to our evolutionary history. In primitive societies, conforming to the behaviors of the group was crucial for survival. Individuals who deviated from the group’s actions risked isolation and potential danger. As a result, our brains have developed a deep-rooted inclination to follow the crowd, which manifests in modern-day consumer behavior.
What are the Types of Social Proof?
Expert Social Proof
Expert social proof involves leveraging the authority and expertise of credible individuals or organizations to influence consumer decisions. This form of social proof is commonly seen in endorsements by industry experts, professionals, or renowned organizations, providing validation and credibility to a product or service.
Celebrity Social Proof
Celebrity social proof relies on the influence and popularity of well-known personalities to endorse products or services. By associating their brand with a recognizable figure, businesses can tap into the emotional connection that fans have with their favorite celebrities, increasing trust and generating interest.
Influencer Social Proof
Influencer social proof stands in the middle between expert and celebrity social proof. While in a sense influencers are celebrities themselves more often than not they are catering to smaller audiences that follow them because of the nature of the content they produce. By associating with the right influencers a brand can show to understand and value the input from the community around their products.
User Social Proof
User social proof involves leveraging the experiences and opinions of existing customers to influence potential buyers. Testimonials, reviews, and ratings play a significant role in this form of social proof. Positive user feedback can build trust and credibility, while negative feedback can raise concerns or prompt improvements.
Wisdom of the Crowds
The wisdom of the crowds is based on the belief that a large group’s collective opinion or behavior can be a reliable indicator of what is popular or desirable. This form of social proof is often seen in social media metrics such as the number of followers, likes, shares, or comments. The more significant the numbers, the greater the perceived value or quality of a product or service.
The Psychology of Social Proof Explained
Cognitive Bias: Informational Social Influence
Informational social influence occurs when individuals conform to the actions or decisions of others because they believe that others possess more knowledge or information. This cognitive bias often leads to the assumption that “if many people are doing it, it must be the right thing to do.” Businesses can leverage this bias by showcasing the popularity or widespread adoption of their offerings.
Emotional Impact: Normative Social Influence
Normative social influence taps into the human need for acceptance and belongingness. When individuals observe others engaging in certain behaviors or making particular choices, they often feel compelled to conform to fit in. By highlighting how a product or service aligns with social norms or trends, businesses can trigger the emotional desire to be part of a larger community.
How to use Social Proof in Marketing?
Testimonials and Reviews
Displaying authentic testimonials and positive reviews from satisfied customers can be a persuasive form of social proof. By sharing real-life experiences, businesses can showcase the benefits and quality of their offerings, easing potential customers’ concerns and building trust.
Influencer Collaborations
Partnering with influencers who have a strong following in a specific niche can significantly impact consumer behavior. When influencers endorse a product or service, their audience perceives it as a recommendation from a trusted source, leading to increased interest and potential conversions.
User-Generated Content
Encouraging customers to create and share content related to a brand or product can amplify social proof. User-generated content, such as photos, videos, or testimonials, not only showcases genuine experiences but also creates a sense of community around the brand, strengthening brand loyalty and attracting new customers.
Social Media Engagement
Active engagement on social media platforms allows businesses to showcase real-time interactions with customers. Responding to comments, addressing concerns, and sharing user-generated content can create a positive perception and generate social proof by demonstrating that others find value in the brand’s offerings.
Expert Endorsements
Identify influential experts or industry leaders in your field and seek their endorsements. This can be done through collaborations, guest blog posts, or interviews. Expert opinions provide a valuable stamp of approval and can significantly enhance your brand’s reputation and credibility.
How Does Social Proof Impact on Consumer Behavior?
Building Trust and Credibility
Social proof plays a vital role in building trust and credibility among potential customers. When they see others actively engaging with your brand and expressing satisfaction, it alleviates doubts and reduces perceived risks. Trust is a critical factor in the decision-making process, and social proof provides the necessary reassurance to potential customers.
Influencing Purchase Decisions
The power of social proof lies in its ability to influence consumer behavior. When individuals observe others purchasing or recommending a product, they feel compelled to follow suit due to the fear of missing out (FOMO) or the desire for social acceptance. By strategically showcasing social proof, businesses can influence potential customers’ purchase decisions and drive sales.
Enhancing Perceived Value
Social proof marketing can enhance the perceived value of your products or services. When potential customers witness others positively engaging with your offerings, it creates a sense of desirability and exclusivity. By associating your brand with satisfied customers, influencers, or industry experts, you elevate its perceived value, making it more attractive to consumers.
Examples of Successful Social Proof Campaigns
BYDFi and Customer Reviews
BYDFi effectively utilized customer reviews on third-party platforms to establish credibility and trust. By promoting reviews of their platform they were able to create a solid track record that new users investigating the platform could easily find.
Read the full Case Study
Fraîcheur and Social Proof
Fraîcheur partnered with popular celebrities, media companies, and influencers in their target market to endorse their new product line. The association with the brand generated significant buzz and social media engagement, resulting in increased brand awareness and a boost in sales.
Read the full Case Study
Surfshark and Social Media Influencers
Surfshark collaborated with influencers to showcase their product’s unique features and benefits. Through genuine and authentic content, they were able to reach a highly engaged audience and generate social proof, leading to increased product adoption and brand recognition.
Read the full Case Study
How to Overcome Challenges in Social Proof Marketing
Authenticity and Trust
Maintaining authenticity is crucial in social proof marketing. Businesses must ensure that the social proof they showcase is genuine and reflects real customer experiences. Faking or manipulating social proof can lead to a loss of trust and credibility, ultimately damaging the brand’s reputation.
Balancing Quantity and Quality
While social proof relies on numbers and metrics, businesses must strike a balance between quantity and quality. Displaying an overwhelming amount of social proof without considering its relevance or impact may dilute its effectiveness. It is essential to curate and showcase the most compelling forms of social proof to drive meaningful engagement.
Mitigating Negative Social Proof
Negative social proof, such as publicized customer complaints or low ratings, can undermine a brand’s reputation. Addressing and resolving negative feedback promptly and transparently is crucial to mitigate its impact. By actively engaging with customers and demonstrating a commitment to improvement, businesses can turn negative experiences into positive ones.
What are the Future Trends in Social Proof Marketing?
Artificial Intelligence and Personalization
Advancements in artificial intelligence (AI) allow for personalized social proof experiences. AI-powered algorithms can analyze user behavior and preferences to provide tailored recommendations and social proof content, enhancing the overall customer experience and driving conversions.
Gamification and Interactive Experiences
Incorporating gamification elements and interactive experiences can boost engagement and social proof. By creating interactive quizzes, challenges, or contests, businesses can encourage customer participation and generate user-generated content, fostering a sense of community and authenticity.
Conclusion
Social proof marketing taps into the fundamental aspects of human psychology to influence consumer behavior. By understanding the psychology behind social proof and leveraging its various forms, businesses can build trust, credibility, and generate interest in their products or services. Authentic testimonials, influencer collaborations, user-generated content, and social media engagement are powerful tools that can drive conversions and foster long-term customer relationships.
FAQs
1. Does social proof marketing work for all industries?
Social proof marketing can be effective across various industries, but its impact may vary depending on the target audience and the nature of the products or services. It is essential to understand your target market and tailor your social proof strategies accordingly.
2. Is it better to have a few influential testimonials or many testimonials from regular customers?
Both influential testimonials and testimonials from regular customers can be valuable forms of social proof. The choice depends on your target audience and the message you want to convey. Influential testimonials can provide immediate credibility, while regular customer testimonials showcase widespread satisfaction.
3. How can I ensure the authenticity of user-generated content?
To ensure the authenticity of user-generated content, encourage customers to provide honest feedback and experiences. Implement moderation processes to filter out any irrelevant or inappropriate content. Engage with customers and respond to their content to show genuine appreciation for their contributions.
4. Can negative social proof be turned into a positive?
Yes, negative social proof can be turned into a positive if handled effectively. Address negative feedback promptly, empathize with customers’ concerns, and take visible actions to resolve the issues. By demonstrating your commitment to improvement and customer satisfaction, you can turn negative experiences into positive ones.
5. How can businesses stay ahead with social proof marketing in the future?
To stay ahead with social proof marketing, businesses should keep an eye on emerging trends and technologies. Incorporating personalization through AI-driven recommendations and creating interactive experiences can help businesses stand out and provide unique social proof experiences for their customers.
Yi
July 19, 2023
Industry Trends
C-Level Executives/Business Owners, Influencer Marketing Strategy
How to Utilize Social Media Datasets, Databases, and APIs for Influencer Marketing Success
Whether you are a data analyst interested in understanding the TikTok algorithm, a Marketing professional wanting to prepare an effective Influencer marketing campaign, or just curious about how your Facebook fan page is doing, you need a set of data to work with, or we could say a social media dataset.
There are multiple ways you can get your hands on such data, in this article, we will go through the most common ones.
Some basics about the data
On social media, everything turns into data.
Even scrolling through a post leaves a mark. Data are a blessing for us who work with audiences, so you may be looking for more data to make better decisions.
You should know basic analytics and why they are essential.
Once you are familiar with analytics, you may start deciding which one matters for your specific case.
Since social media turn everything into data, there are way too many data points to be considered at a time. Therefore is vital for you to select what matters for your specific case.
Which one is right for you? Database or dataset?
Before we delve into this, let’s make it clear about the definitions of these two words:
- A database is an organized collection of data managed by software that can be accessed, modified, and updated at any time. Other than pure data, there can be triggers and procedures saved in a database.
- A dataset is a collection of data arranged in columns and rows for statistical analysis.
This distinction is essential since if you are not into data analysis, you may prefer an already organized and searchable database to something you will have to figure out how to manage, as in the case of a dataset. If that’s the case using third-party software to obtain your data may be the best choice for you.
How to get your social media dataset?
There are three main ways to obtain an influencer dataset:
- Search the already existing one on the Internet
- Obtain one from a third-party service (such as CreatorDB)
- Build your tools that apply the official APIs
1. Find an existing social media dataset on the Internet
This is the most straightforward and valid approach if you don’t particularly care about the freshness of the data or specific measures.
With a simple Google search for “influencer dataset,” you can come up with many results ready to be downloaded. But you don’t have to be too picky about what they are.
These datasets were compiled long ago and made public for anyone to use. Often they cover specific topics or groups of data. This solution may be perfect for you if you are a novice at data analysis and you are looking for something to practice with.
2. Use a third-party service to access their social media dataset
Services like CreatorDB constantly collect data from various social media and organize them for their users.
There you can find raw data collected from the source, for example, likes, views, and comments, but also more advanced calculations done by the service, like engagement rate, growth rates, and expected CPM.
Read more:
CPM Calculator & all you need to know
These services will also organize the data in more intuitive and reliable ways since you will have to deal with only one service instead of several different social media, each with its way of dealing with data.
The availability of historical data is another factor to consider in this case since many third-party services offer data going further back in time than what you can obtain from the platforms themselves.
At CreatorDB, our database contains over 3 million influencers and is searchable for over 130 filters. Furthermore, we collect and organize data on the brands that engage in influence marketing and their campaigns.
The database is accessible through API and can integrate any system already in place. While we already perform many advanced analyses on the data, and they are immediately available to you, all results are exportable in Excel format, allowing for further study on your end.
We collect our data through industry-standard procedures that outperform social media official ways regarding how much data we can access and provide to our clients.
Third-party tools are the most flexible way for users to obtain an influencer dataset since they require little to no technical knowledge while still providing fresh data.
Especially for companies outsourcing the data collection may be the best option since it would not tie down internal resources to deal with many different platforms, data storage, and handling while allowing top-tier results in influencer marketing.
3. Use the official APIs to build a social media dataset
The most complicated and restricted solution but also the most advanced. You would have the ultimate freedom by creating your way of collecting social media data and storing and analyzing them. But with such liberty comes many problems you will have to deal with.
Each social media platform handles data differently, and you will have to understand each of them, their limits, and their blindspots to effectively and reliably obtain the data.
Social media companies often try to prevent actors from collecting data by implementing strict terms of service (TOS) about what data can be obtained and how they need to be treated, on top of that each service establishes quotas of data available to every API user defacto limiting what you can obtain through their API to a minimal amount.
If this sounds complicated, consider that you will have to deal with as many different TOSs as the platforms you are interested in. Furthermore, the platform’s approach to data distribution and API use is subject to changes, and each of such changes will require your operation to deal with it in order to keep collecting data.
Data storage and handling is the next thing you will have to consider. Social media are enormous and offer a lot of data points, making it very simple to accumulate impressive amounts of data; you will have to set aside TBs upon TBs just for data collection. Analyzing such large amounts of data also requires dedicated machines to work exclusively on the task.
These are other costs and resources you should consider when creating your system.
While the level of customization may be an attractive factor in deciding to build your own influencer dataset, most users would find it way too large and daunting of a task for their actual needs. In almost all scenarios, relying on professional data collection and analysis is recommended since it will result in more accessible and cheaper implementation.
On a final note
It is highly recommended to rely on third-party services regarding influencer marketing datasets and databases.
Using services like CreatorDB for your influencer marketing campaign can streamline your operations without tying up your company’s resources or funds. This is largely because these third-party providers handle all interactions with each social media platform, enabling you to benefit from comprehensive data without worrying about API restrictions or policy modifications.
Also, CreatorDB and similar services undertake advanced calculations and analyses on the data, leaving you to simply select the metrics relevant to your decision-making process.
Given these advantages, opting for third-party services should be a top consideration for your upcoming influencer marketing initiatives.
If you want to know more, contact us by filling out the form below. Let’s discuss your specific case and how we can tailor our offerings to your business needs.
Yi
May 24, 2023
Guides
Mid-Level, ROI Measurement and Optimization
How can the Healthcare Industry Apply Influencer Marketing?
Influencer marketing is carving a significant niche in the dynamic intersection of healthcare and digital marketing. As communication methods, patient engagement, and information distribution evolve in the healthcare industry, the application of this powerful marketing strategy becomes more relevant.
How, though, can the healthcare sector effectively utilize influencer marketing? How can trusted individuals with a substantial online following bolster brand awareness and enhance patient interaction?
This article seeks to demystify the role and impact of influencer marketing within the healthcare industry. Our goal is to illustrate how forging strategic alliances with influencers can drive traffic, engender trust, and present your healthcare brand in a relatable light.
Read more:
Finding influencers for your brand, do’s and don’ts
Whether you’re a healthcare professional or provider looking to revolutionize your marketing approach and forge deeper bonds with your audience, this examination of the transformative potential of influencer marketing in the healthcare industry promises to provide invaluable insights. Continue reading to unlock the full potential of this powerful marketing tool.
What makes healthcare influencers different from others?
Healthcare influencers certainly stand out from influencers in other niches due to several distinguishing features:
- Specialized knowledge and expertise: Healthcare influencers have unique and specialized knowledge that spans across various categories:
  - Healthcare professionals: This includes doctors, nurses, and pharmacists who provide expert medical advice based on their clinical experience and training.
  - Wellness advocates: Nutritionists and fitness trainers fall into this category, often sharing advice on diet, exercise, and overall wellness.
  - Holistic health coaches: Wellness coaches promote a holistic approach to health and wellbeing, considering all factors that contribute to overall health.
  - Patient advocates: Patients sharing their personal experiences, insights, and reviews on various health issues or treatments offer another perspective, often resonating on a personal level with their followers.
- Strong ethical responsibility: With the knowledge of the profound impact their content can have on their followers’ health and wellbeing, healthcare influencers carry a heavy sense of responsibility. They diligently adhere to the guidelines and regulations of their respective fields, disclose any potential conflicts of interest or sponsorships, and respect the privacy and confidentiality of their patients or clients.
- Engaged and loyal community: Healthcare influencers cultivate a loyal community, built on trust and consistent interaction. They value and respond to their followers’ questions, comments, and feedback and often collaborate with other healthcare influencers or organizations to widen their audience reach and add more value for their followers.
Why is influencer marketing essential for health and wellness brands?
Influencer marketing is essential for health and wellness brands because:
- Consumers are increasingly looking for authentic and personalized content that resonates with their values and needs. Influencers can provide relevant and relatable content that showcases the benefits and features of health and wellness products or services in a natural and engaging way.
- Consumers are more likely to trust recommendations from influencers than from traditional advertising. According to a survey by Nielsen, 92% of consumers trust word-of-mouth recommendations from people they know, while only 33% trust online ads. Influencers can act as trusted advisors and advocates for health and wellness brands, influencing their followers’ purchase decisions and behaviors.
- Consumers are more likely to take action after seeing influencer content. According to a study by Twitter, 49% of consumers rely on influencers for product recommendations, and 40% have purchased something after seeing it on Twitter, YouTube, or Instagram. Influencers can drive traffic, leads, and sales for health and wellness brands by creating compelling calls-to-action and linking to their websites or landing pages.
To know more:
How CreatorDB’s influencer marketing platform can help your business scout the right healthcare influencer
How can you find the right healthcare influencer?
Finding the right healthcare influencer for your brand can be challenging but rewarding. Here are some steps you can take to find the right healthcare influencer:
Define your goals and objectives
What are you trying to achieve with influencer marketing? Who is your target audience? What are your key messages? How will you measure your success?
Identify your criteria and budget
What are the characteristics and qualifications of your ideal healthcare influencer? What are the platforms and formats you want to use? How much are you willing to pay for influencer services?
Research and analyze potential influencers
Use tools like Google, social media platforms, blogs, podcasts, or influencer databases to find relevant healthcare influencers in your niche. Look at their profile, content, audience size, engagement rate, tone of voice, style, values, etc. Check their reviews, testimonials, or case studies to see their previous work and results.
Reach out and negotiate
Contact your shortlisted healthcare influencers via email, direct message, or phone call. Introduce yourself and your brand, explain your goals and expectations, propose a collaboration idea, and discuss the terms and conditions. Be respectful, professional, transparent, and flexible.
Monitor and evaluate
Once you start working with your chosen healthcare influencer(s), monitor their performance and progress regularly. Track metrics like impressions, reach, clicks, conversions, etc. Provide feedback and support as needed. Evaluate the outcomes and ROI of your influencer marketing campaign.
CreatorDB’s multilingual client service team can help you find the right healthcare influencer for your business. Same budget, better result. Click on the banner and get to know better our expertise and approach!
On a final note
Influencer marketing is a powerful healthcare marketing strategy that can help you reach new audiences, build trust and credibility, and increase conversions.
In order to succeed in influencer marketing, you need to find the right healthcare influencer(s) who can create authentic and engaging content that aligns with your brand’s goals and values.
Yi
May 19, 2023
Industry Trends
Advanced Influencer Strategies, Healthcare, Mid-Level
How to Choose an Influencer Marketing Platform?
In today’s digital world, influencer marketing has become a powerful tool for businesses to reach and engage with their target audience. By collaborating with influential individuals who have a solid following on social media platforms, brands can effectively promote their products or services and increase their brand awareness.
However, identifying the right influencers and managing influencer campaigns can take time for businesses, especially those who need experience in this field. Influencer marketing platforms offer companies a streamlined way to manage their campaigns and connect with relevant influencers.
In this article, we will explore the benefits of using influencer marketing platforms, popular platforms available, tips for choosing the right platform for your business, and how to run a successful influencer marketing campaign with a platform. Whether new to influencer marketing or looking to improve your current strategy, this article will provide valuable insights and practical advice to help you boost your influencer marketing campaigns and achieve your business goals.
Why choose an influencer marketing platform
Influencer marketing platforms offer several benefits to businesses looking to implement influencer marketing campaigns. These platforms provide businesses access to an extensive, structured network of influencers on various social media platforms.
The benefit of having access to an extensive network of influencers is that businesses can streamline and simplify their discovery and evaluation process since they get access to advanced search tools to discern better which creators align best with the brand’s values and the campaign goals. Effectively evaluating and selecting influencers ensures that the influencer’s audience will likely be interested in the brand’s products or services, resulting in higher engagement rates and conversions. Influencer marketing platforms typically can be filtered based on criteria such as niche, location, engagement rate, and audience demographics.
Furthermore, influencer marketing platforms offer tools for measuring campaign performance. These tools enable businesses to track metrics such as engagement rates, reach, and conversions, providing companies with valuable insights into the effectiveness of their campaigns. Tracking campaign performances in an influencer marketing campaign for a business is as important as targeting the right audience or choosing a matching influencer.
By understanding how the campaign is processed, brands can adapt their strategy in real-time and increase its effectiveness. This flexibility and adaptability will allow a company to improve its ROI and exploit emerging opportunities.
One of the main advantages of influencer marketing is its ability to generate a higher ROI compared to traditional advertising methods. Influencer marketing campaigns typically have a higher engagement rate than traditional advertising campaigns since influencers have built trust and credibility with their audience. Additionally, since influencer marketing campaigns often target a specific audience, they have a higher chance of converting into sales.
Influencer marketing platforms offer businesses a streamlined way to connect with influencers and manage influencer campaigns. With access to many influencers, tools for measuring campaign performance, and highly effective search tools, influencer marketing platforms are valuable for businesses looking to leverage the power of influencer marketing to reach their target audience.
How to choose the right influencer marketing platform
When choosing which influencer marketing platform to use is important to consider business needs and budget, campaign objectives, and influencer discovery tools that are offered, metrics tracked, and analytics collected. Is also important to check the vastity of their database and the freshness of the data that you can access.
Firstly, identify your business needs and budget. Determine your campaign objectives, target audience, and the features you require from an influencer marketing platform. Consider factors such as campaign management, analytics, influencer discovery, and content collaboration. Assess your budget and determine how much you’re willing to invest in the platform’s services.
Once you know your needs is time to understand how you can fulfill them. Round up as many platforms as possible and start going through their website to learn their features. Most influencer marketing platforms offer search filters, but not all search filters are the same. Using the metrics that matter to you can make the difference between a smooth experience and a rough time. Also, consider if the platform will provide the creators’ contact information to let you start collaborating immediately.
What metrics the platform tracks will also be an essential part of the decision process: some platforms provide more extensive coverage of creator analytics. In some cases, they can also put it in context by grouping creators into categories and evaluating them with their content category. After assessing each platform offering, you should prioritize those platforms that provide features that align with your campaign objectives.
Reach out and ask for a demo. Once you select a few viable candidates that fill most of your boxes about features and pricing is time to see in action how they perform. Sometimes, you can apply for a trial on the platform website or ask their salesperson for a demonstration. They will be able to explain to you how best their platform can fit your needs and how to use it effectively.
Lastly, consider scalability and future growth. As your business grows, your influencer marketing needs may evolve. Choose a platform that can accommodate your future requirements, such as more extensive influencer networks, advanced analytics, or particular metrics searchable. Selecting a platform that can scale your business and support your long-term influencer marketing strategies is essential.
By carefully considering these factors and conducting thorough research, you can choose the right influencer marketing platform that aligns with your business goals, budget, and target audience. Remember, the platform you select will play a significant role in the success of your influencer marketing campaigns, so take the time to make an informed decision.
Tips for a successful influencer marketing campaign using a platform
Define your goals and targets, choose the influencers that fit your brand, craft a compelling campaign message, and monitor the campaign performances.
Firstly, it is crucial to define your campaign goals and target audience. I know we talked about it already, but is that important. Clearly outline the objectives you want to achieve through your influencer marketing campaign, whether it’s increasing brand awareness, driving website traffic, or generating sales. And not only the objective but also the metrics to evaluate to objective is accomplished.
Understanding your target audience is equally important. Identify their demographics, interests, and preferences to find influencers who can effectively reach and engage with this audience.
Choosing the right influencers for your brand is another critical aspect. Look for influencers whose values, content style, and audience align with your brand. Consider their engagement rates, audience demographics, and authenticity.
Many influencer marketing platforms offer search filters that allow you to narrow down your options based on specific criteria. Take the time to research and vet potential influencers to ensure they are a good fit for your campaign.
Crafting a compelling campaign message and content is essential for capturing the attention and interest of your target audience.
Collaborate with influencers to develop content seamlessly integrating your brand message while aligning with their unique voice and style. Encourage creativity and authenticity to make the content relatable and engaging.
Additionally, consider the platform’s guidelines and restrictions to ensure compliance and maximize the impact of your campaign.
Monitoring campaign performance and making necessary adjustments are crucial to optimize your influencer marketing campaign. Leverage the platform’s analytics and reporting tools to track key metrics such as reach, engagement, and conversions.
Analyze the data to gain insights into what’s working and what can be improved. Adjust your campaign strategy, whether tweaking the messaging, targeting different influencers, or exploring new content formats. Monitoring and adapting your campaign based on performance data is vital for maximizing its effectiveness.
In addition to these tips, fostering good communication and collaboration with influencers is essential. Maintain clear and open lines of communication, providing timely feedback and addressing any questions or concerns they may have. Building solid relationships with influencers can lead to more authentic and impactful content that resonates with their audience.
Conclusion
In conclusion, influencer marketing platforms offer myriad benefits for businesses seeking to leverage the power of influencers in their marketing campaigns. These platforms provide access to a vast network of influencers, streamline communication and campaign management, offer tools for measuring campaign performance, and often result in increased return on investment (ROI) compared to traditional advertising methods.
By utilizing influencer marketing platforms, businesses can tap into a pool of influencers who align with their brand values and have a relevant and engaged audience. These platforms simplify discovering and connecting with influencers and tracking campaign progress. The tools for measuring campaign performance enable businesses to gain valuable insights and make data-driven decisions to optimize their influencer marketing strategies.
Looking ahead, the future of influencer marketing is promising. As social media continues to evolve and influencers become increasingly influential, the role of influencer marketing platforms is likely to expand. These platforms will continue to provide innovative tools and features to enhance the effectiveness of influencer marketing campaigns.
Businesses that stay abreast of emerging trends and leverage the capabilities of influencer marketing platforms will be well-positioned to maximize their impact and reach their marketing goals.
In summary, influencer marketing platforms have revolutionized how businesses engage with influencers and run influencer marketing campaigns. The benefits they offer are undeniable. By choosing the right platform and implementing effective strategies, companies can harness the power of influencers to connect with their target audience, boost brand awareness, and drive meaningful results in the digital landscape.
Yi
May 18, 2023
Guides
Basics of Influencer Marketing, Entry level
CreatorDB’s Clayton Jacobs Showcases Taiwan’s Potential with Inclusion in Forbes 30 Under 30 Asia
Taipei, Taiwan – Clayton Jacobs, CEO and Founder of CreatorDB, has achieved a remarkable milestone by becoming the first foreigner in Taiwan to be recognized in the Forbes 30 Under 30 Asia, an annual list spotlighting the brightest young entrepreneurs, innovators, and game changers. This distinction underscores his exceptional journey in entrepreneurship, vision, and leadership.
In 2019, Jacobs launched CreatorDB, a disruptive influencer marketing agency that bridges the gap between businesses and influencers. The start-up, headquartered in Taiwan, was built two years after Jacobs moved to the country. In four years, CreatorDB has reached an annualized revenue of over $4 million and has grown to over 30 full-time staff. Its high-profile clientele includes the renowned VPN service Surfshark and the globally popular online game, World of Tanks.
Jacobs has always emphasized the significant potential of Taiwan for startups and has been a vocal advocate for the country’s rich opportunities for foreign talent. His success story with CreatorDB is a shining example of Taiwan’s thriving startup ecosystem. Jacobs joins other distinguished individuals from Taiwan in the Forbes 30 Under 30 list, including Candace Chen from Fluv, the trio Chan Yu-An, Lin Yu-Fan, and Wu YuChuan from Heptabase, Alice Li from Rosetta.ai, and the Storipress team – Chang Yu-Sheng, Alex Pan, and David Peng.
CreatorDB provides cutting-edge tools for discovering and monitoring influencers and competitors. With over 4 million creators and 130+ data points updated daily, it offers the most comprehensive and effective solution for influencer marketing.
Adding to his list of accomplishments, Jacobs plans to publish a book on the creator economy in early 2024, further strengthening his position as a thought leader in the field
Visit here for the full list of Forbes 30 under 30 Asia.
About CreatorDB
CreatorDB is a leading platform of influencer marketing data, connecting brands and agencies with influencers who align with their values and goals. The company’s innovative platform enables users to search and filter through a database of over 4 million creators globally, making finding the right influencer for any campaign easier than ever. For more information on CreatorDB and its services, visit https://www.creatordb.app/
Yi
May 18, 2023
Press release
C-Level Executives/Business Owners
See How An Influencer Marketing Agency Improves Results Quickly
In today’s digital age, influencer marketing has become an increasingly popular and effective way for brands to promote their products and services to a broader audience. Influencer marketing involves collaborating with influential individuals on social media platforms, such as Instagram, TikTok, and YouTube, to promote products or services to their followers.
The use of influencer marketing has been steadily growing over the years, with 89% of marketers reporting that the ROI from influencer marketing is comparable to or better than other marketing channels.
While influencer marketing can be a powerful tool for brands to reach their target audience and drive sales, executing successful campaigns requires a significant investment of time, resources, and developing expertise in the field.
Influencer marketing agencies specialize in creating and managing influencer marketing campaigns for brands. These agencies have the knowledge and resources to identify the right influencers, develop effective campaigns, manage influencer relationships, and measure campaign effectiveness.
Influencer marketing agencies are crucial in helping brands execute successful influencer marketing campaigns.
By outsourcing the management of influencer campaigns to a specialized agency, brands can save time and resources and ensure that their campaigns flow efficiently and effectively.
In the following sections of this article, we will dive deeper into the services offered by influencer marketing agencies, why brands should consider using an agency, and how to choose the right agency for your brand.
What is an influencer marketing agency?
An influencer marketing agency is a company that specializes in creating and managing influencer marketing campaigns on behalf of brands. These agencies bring together a team of experts knowledgeable about the latest trends and best practices in influencer marketing.
By leveraging their expertise and resources, they help brands create and execute influencer marketing campaigns tailored to their needs and goals.
What do influencer marketing agencies do?
Influencer marketing agencies offer various services to help brands create successful influencer campaigns. They identify and select influencers who align with the brand’s target audience and goals.
Agencies create engaging campaigns with clear objectives, manage influencer relationships, and measure campaign effectiveness to make data-driven decisions for future campaigns.
By handling the logistics of influencer campaigns, agencies allow brands to focus on other aspects of their business while still benefiting from the impact of influencer marketing.
Identifying and selecting influencers
One of the primary services that influencer marketing agencies offer is identifying and selecting the right influencers to collaborate with.
This involves analyzing the influencer’s audience, engagement rates, and overall reach to ensure they align with the brand’s target audience and goals.
By partnering with influencers with a loyal and engaged following, brands can ensure their campaigns reach the right audience and drive meaningful results.
Creating influencer marketing campaigns
Influencer marketing agencies also work with brands to create engaging and effective influencer marketing campaigns. This involves developing a strategy, determining the proper content format, and setting clear objectives and goals for the campaign. By taking a strategic approach to influencer marketing, these agencies help brands create impactful, memorable campaigns that drive results.
Managing influencer relationships
Once the influencers are selected, the agency manages the communication and relationship between the influencer and the brand, including negotiating contracts, setting deadlines, and ensuring that the content aligns with the brand’s messaging. Taking care of the logistics of influencer campaigns, agencies allow brands to focus on other aspects of their business while still reaping the benefits of influencer marketing.
Measuring campaign effectiveness
Finally, influencer marketing agencies track and analyze the performance of influencer campaigns to determine their effectiveness and make data-driven decisions for future campaigns. They track engagement rates, impressions, and conversions to understand how the campaign resonates with the target audience. Agencies can optimize campaigns in real-time to ensure maximum impact by continuously monitoring and analyzing campaign performance.
In summary, influencer marketing agencies bring together a team of experts who specialize in identifying the right influencers, creating impactful campaigns, managing relationships, and measuring campaign effectiveness. By outsourcing influencer marketing to a specialized agency, brands can ensure that their campaigns run efficiently and effectively while maximizing the return on their investment.
Why use an influencer marketing agency?
Partnering with an influencer marketing agency can benefit brands looking to execute successful influencer marketing campaigns. They provide access to expertise, efficient use of time and resources, and increased ROI.
Access to expertise
Influencer marketing agencies bring together a team of experts who deeply understand the industry, from identifying the right influencers to creating effective campaigns and measuring campaign effectiveness. By leveraging their expertise, agencies can tackle specific needs better and more efficiently than when done by inexperienced marketers.
Efficient use of time and resources
Executing an influencer marketing campaign can be a time-consuming and resource-intensive process. By partnering with an influencer marketing agency, brands can save time and resources on managing the logistics of influencer campaigns and allow brands to focus on other aspects of their business while reaping the benefits of influencer marketing.
Increased ROI
Influencer marketing agencies can help brands maximize their return on investment by creating effective and efficient campaigns. By leveraging their expertise, agencies can identify the most effective strategies for reaching the target audience, negotiating fair rates with influencers, and measuring campaign success to ensure maximum impact.
In conclusion, partnering with an influencer marketing agency can help brands access the expertise, time, resources, and increased ROI they need to execute successful influencer marketing campaigns. Ultimately, the decision to partner with an influencer marketing agency should start from the brand’s specific needs and goals, as well as its internal resources and capabilities.
How to choose an influencer marketing agency
Partnering with the right influencer marketing agency can make all the difference in the success of your campaigns. But is important to consider factors like industry experience, reputation, service offered, and your budget.
Factors to consider
Industry experience
Some influencer marketing agencies specialize in a particular industry, often gaming, fitness, or fashion. Make sure their area of expertise connects to your campaign. If the agency is not as industry-specific, you can still ask them for case studies or works they did with other clients that can relate to your area of interest.
Reputation
A strong reputation is a good indicator of an agency’s ability to deliver results. Look for agencies with a track record of success and positive reviews from past clients. You can ask them directly, check social media for mentions, or their websites for documents like case studies that will showcase their results and introduce you to their working method.
Services offered
Some influencer marketing agencies may specialize in different services, from influencer identification and outreach to campaign strategy and measurement. Choosing an agency that offers all the services you need to execute your campaign successfully is crucial.
Budget
Influencer marketing agency fees can vary widely depending on the scope of services offered and the agency’s level of expertise. Choosing an agency that fits your budget while still delivering the quality of work you need is essential.
Questions to ask when evaluating agencies
When evaluating influencer marketing agencies, here are some questions to ask:
1. What is your experience working within our industry?
2. Can you provide references from past clients?
3. What services do you offer?
4. What is your pricing structure?
5. What is your approach to influencer selection and outreach?
6. How do you measure the success of influencer campaigns?
7. How do you ensure that campaigns align with our brand values and messaging?
8. How do you manage influencer relationships and ensure they meet campaign requirements?
By asking these questions and considering the factors outlined above, you can make an informed decision about which influencer marketing agency is the best fit for your brand’s needs and goals.
Conclusion
In conclusion, influencer marketing agencies can be the angular stone of a successful influencer marketing campaign, especially for those companies that prefer a more hands-off approach. Partnering with an agency offers benefits such as access to expertise, efficient use of time and resources, and increased ROI. Choosing the right agency is crucial to the success of your campaigns. You should consider factors such as industry experience, reputation, client references, services offered, and budget. By asking the right questions, brands can find an agency that understands their needs and can deliver results. Influencer marketing is valuable for brands looking to connect with their target audience and should be considered part of their marketing strategy.
Yi
May 9, 2023
Guides
Basics of Influencer Marketing, Entry level
CreatorDB to Participate in InnoVEX 2023 in Taipei
Taipei, Taiwan – CreatorDB, a leading SaaS influencer marketing platform, is excited to announce its participation in InnoVEX 2023, held as part of COMPUTEX TAIPEI, one of the world’s most prominent ICT, IoT, and startup trade shows. The event will take place from May 30th to June 2nd at Nangang Exhibition Center in Taipei, Taiwan.
CreatorDB’s platform provides businesses with accessible, transparent, and effective influencer marketing solutions. Our platform empowers businesses to discover the right influencers, track campaign performance, maintain positive relationships with influencers, ensure authenticity, comply with legal regulations, and seamlessly integrate influencer marketing into their overall marketing strategy. With CreatorDB’s platform, businesses can achieve sustainable growth and drive impactful results through influencer marketing.
InnoVEX 2023 offers an excellent opportunity for CreatorDB to connect with potential partners, investors, and customers from around the world, and demonstrate how its platform can revolutionize the influencer marketing landscape.
Visitors to InnoVEX 2023 are encouraged to stop by CreatorDB’s booth to learn more about the platform and explore potential collaboration opportunities.
About CreatorDB
CreatorDB is a leading platform of influencer marketing data, connecting brands and agencies with influencers who align with their values and goals. The company’s innovative platform enables users to search and filter through a database of over 3 million creators globally, making finding the right influencer for any campaign easier than ever. For more information on CreatorDB and its services, visit https://www.creatordb.app/
Yi
May 8, 2023
Announcement
C-Level Executives/Business Owners, Mid-Level