Influencer marketing is rapidly evolving. If brands want to stay current and competitive in this game, keeping up with the latest trends is a must + the easiest way.
By regularly refreshing industry knowledge, brands can take advantage of new opportunities, stay ahead of their competitors, and ultimately achieve their marketing goals.
What are the top influencer marketing trends in 2024 we should watch? Keep reading to find out.
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Influencer marketing is a modern marketing strategy where brands collaborate with individuals with a significant and active following on social media platforms such as Instagram, TikTok, and YouTube
By partnering with the right influencer, brands can leverage the influencer’s credibility and authenticity to build trust with their followers and achieve their marketing goals. In the end, drive more conversion and sales.
Why is influencer marketing important for your brand?
Influencer marketing can help brands leverage the influencer’s credibility and authenticity to build trust with their audience and achieve their marketing goals. In other words, it makes people feel more connected to your brands and products.
Plus, data showed that 89% of marketers report that the ROI from influencer marketing is better than other marketing channels.
Most importantly, for brands, influencer marketing can drive sales organically and provide valuable insights with the right tool for modern marketing strategies. This way, brands can ensure to always remain on top of the game in the social media world.
Top influencer marketing trends in 2024
1. Social and shopping will be more connected
Instagram, TikTok, and Facebook are all working to introduce ways for users to shop without leaving the platform. Implementing direct-to-shop solutions allows these platforms to improve their monetization and capitalize on influencers.
By merging the social experience with shopping, these services can tighten the influencer-to-purchase pipeline and improve their ability to track influencer marketing campaigns even further, strengthening their monopoly on user behavior data.
For users, social shopping will translate into a frictionless experience from product discovery to purchase. In addition, it will reduce the need to provide payment information to untrusted third parties.
British fashion retailer Rebellious Fashion has adopted TikTok Shopping features to smoothen the collaboration with creators on the platform and allow users to shop directly when they see a fit they like. Thanks to this approach they boosted their sales by 400% with 80% of them coming from affiliates.
2. Micro-influencers will remain in the spotlight
This is not news to anyone who is following the influencer marketing scene: micro-influencers are far from being dethroned. While they may not make headlines like Snoop Dog, they drive true results. Combining highly engaged audiences, segmented niches, and localization, they will continue to be the top choice for marketers.
Established brands like Nike and Airbnb routinely create micro-influencer campaigns to complement their more attention-grabbing campaigns with celebrities. By doing so, they ensure that they cover all bases and appeal to as many people as possible.
Brands that rely on micro-influencers will not only see all the benefits that they bring but their social proof and perception in the eyes of the influencers following will also be enhanced.
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French underwear brand Undiz used AI-generated images instead of human models in a recent campaign. It’s hard to identify whether the strikingly refreshing visual was an AI-made campaign.
4. Analytics base campaigns will be the norm
Marketers used to consider the result of influencer marketing untrackable. However, modern software solutions and data-collecting services have changed this preconception.
They will bring more data into influencer marketing and establish data-backed campaigns at the core of influencer marketing.
This is also a point to consider before working with influencer marketing agencies. It’s essential to know if they use data-backed solutions to support their campaign execution so that you can make sure your budget and time go to the right place.
5. Long-term collaborations are going to be the norm
Brands are discovering that collaborations don’t have to be one-and-done.
Having long-lasting partnerships with relevant influencers will not only result in better-priced deals but also show the company’s interest in supporting content creators in its field.
In a sense, brands are going to move partnerships from a purely economic view to a more patronage view.
While ROI will always be in the back of every marketer’s mind, from time to time, it will be savvy to sponsor projects that may not have an immediate return but will establish your brand name in the niche.
Are you struggling to find the right Influencer?
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Red Bull wants its brand to be associated with energy, sports, and performances, so it sponsors many extreme athletes and stunts.
While it may not be common for people to see a man jump from space, breaking the world record for supersonic freefall, and immediately buy a case of Red Bull, the stunt successfully garnered notoriety and connected the brand with extreme feats.
While RedBull and a few others have been taking this approach for years, most brands still miss out on consolidating their presence in key niches.
With this blog post, we hope you will understand the importance of keeping up with the industry trends and how it can help you stay ahead in the game.
Conclusion
Influencer marketing is always on the move, and keeping up with the latest trends is key for brands to stay ahead of the game. From cutting-edge tech to shifting consumer behavior, staying current with influencer marketing trends is vital to your success.
Establishing the right price for an influencer can be difficult.
With unique characteristics and factors coming into play.
This doesn’t mean you should pass on the 5X ROI that influencer marketing can bring you.
We created this guide based on our experience to stir you in the right direction when it comes to influencer prices.
But before we start going into money talks let’s clarify some of the basics:
Is it worth paying influencers?
Definitely. There will always be influencers available to work for free but these are often starting influencers or ones with minimal traction.
It may be beneficial to create ties with emerging influencers in your area from the beginning but is also important to get access to more seasoned faces.
They are more than likely to expect compensation for their work.
In exchange, they will provide your brand with an extra boost of relatability, social proof, and, conversions.
How do I hire and pay influencers?
Hiring an influencer can be as simple as sliding in their DMs, even if we suggest taking a more professional approach.
Once you establish a line of communication you want to lay out what you are expecting from the collaboration and what are your goals.
Work out the details and sign a contract to put all the expectations and requirements in a written, legally binding form.
Influencer payment is often a very simple process that can be done by money transfer, but in some cases, especially if you are executing a campaign in a foreign country, you may have to adapt to local preferences about payments.
You can prevent many of these problems by outsourcing influencer management to a specialized agency.
What affects the price of an influencer partnership?
Influencers do not have a fixed price and due to their unique traits, the cost of a partnership can vary wildly.
There are many criteria to take into account when deciding what is the price worth of an influencer collaboration.
Content Category
Influencers who create within small, in-demand niches can charge higher rates.
In contrast, large popular content categories have lower rates due to the high supply of content that can be sponsored.
Audience Size
Audience size is often the first characteristic that is looked at by marketing professionals.
A larger audience means that more eyeballs are going to see the content but also translates into fewer people (proportionally) engaging with it.
Country of the Creator & the Audience
Creators from countries with a higher cost of living have higher costs for activation.
The nationality of the audience is also important since many products are tailored to specific countries.
Production Quality
The quality of the content on the channel sponsored reflects the brand image and the cost of production driving the price higher.
Engagement Rate
Engagement rate is a measure of an influencer’s ability to drive audience actions.
Higher levels of engagement are a strong indicator that an influencer can drive conversions.
Agency Involvement
When agencies are involved more parties need to be paid.
Agencies’ participation is often also connected to a higher quality of content and easier communication between parties.
Exclusivity
It is common for brands to ask influencers to not promote their competitors for some time after sponsored content.
Exclusivity clauses do not have a super pronounced effect but they are worth keeping in mind as they may come up during negotiation.
Repurpose Rights
If you want to use the sponsored content for your marketing material or on your channels you may have to add a little extra to the deal.
Time of the Year
There’s a well-observed phenomenon that ad spending is higher towards the end of the year.
And then goes through an early year slump while budgets are decided upon and brands recover from their Christmas spending spree.
Cross-posting
Most influencers operate on multiple platforms and is often possible to negotiate a package that includes multiple platforms.
These deals are a value add because the multiple touchpoints reinforce your brand’s image and improve conversion rates, at a lower cost.
Long-Term Promotion
If you can guarantee an influencer works over a long period in the form of multiple collaborations, you will be able to obtain a lowered CPM.
Celebrity Status
With more and more people turning to create content online some of them are already famous from other careers.
Collaborating with them can be beneficial since they are often more known to a wider audience than online-only personalities but they come with a higher cost of activation.
Types of Deals
But not all deals are the same.
You can adopt different methods of compensation based on which kind of agreement and KPIs you are going after.
To make your life simpler, here are the most common kinds of payment deals when it comes to hiring an influencer.
Flat-Rate Payment
A flat fee is paid in exchange for one or more posts on the creator’s platform.
This is the simplest form of payment as it requires no post-publish calculations.
However, it can be difficult to judge a fair price for a piece of content.
Affiliation
The brand pays the creator a percentage of profit for every one of its audience who purchases through them.
It’s generally disliked by creators since it does not guarantee any return for them.
Hybrid models are common: the brand can guarantee a minimum payment to creators while also a percent of sales as a bonus to the creator.
Non-monetary deals
Products and services can be offered in exchange for a promotion.
This is often the case with smaller creators.
A hybrid approach is also common: providing free products along with flat-rate payments.
Influencer Seeding Marketing Campaigns
In a seeding campaign influencers are sent a sample of the product without any kind of agreement but just for the possibility of them organically creating content around it.
Performance-Based
Typically deals will be structured around CPM with a fixed price per thousand views.
Paid out after a pre-agreed amount of time (often 30 days) the content is published.
This has the benefit of incentivizing good work from the creator while reducing the brand’s potential for overspending.
What is CPM
CPM, or Cost per Mille (Latin for one thousand) is a commonly used metric in influencer marketing and calculates the cost of a thousand interactions.
Often is agreed on a certain CPM before the campaign and after a certain time the interaction is counted and the payment is made based on the CPM rate agreed upon.
CPM by real views
With this model, the CPM is agreed upon in advance, and after, generally a month, the views are counted and the payment is made.
Ex. Jim agrees to sponsor a new drink for a $15 CPM. His video after 30 days has collected 100K views. The drink company is going to pay Jim $1,500 ($15 CPM X 100 thousand views).
CPM by average views
In this case, the final payout is agreed upon in advance on the base of the average amount of views the content receives.
Ex. Sal’s 20 most recent videos received between 80K and 120K views. A sponsor offers her a $20 CPM with 100K average views. Sal will receive $2,000 no matter the performance.
CPM by expected views
Expected views are a great tool when one recent video has over or underperformed sensibly.
Shaving off the outliers is going to be more representative of the actual results.
Type of Influencer Partnerships
Influencers are a versatile medium and they can be integrated into your marketing plan with many different types of content.
Here you can find some examples of the most common ones.
Keep your mind open to experiments with new and different ways that may benefit your goals.
Dedicated Post
Most common and simple promotion from an influencer.
A post showcasing your product and accompanied by a caption explaining the benefits/ their story with the product.
Video Integration
Similar to dedicated posts but for YouTube influencers.
While videos are about topics the audience finds interesting or entertaining you can buy a 60 to 90-second slot in the video with the creator introducing your product to the audience.
Giveaways
The influencer entices his audience to engage with your brand or your social media by offering the possibility to win one of your products.
Platform Takeover
Allow an influencer to publish from your brand’s social media and be in charge of them for a while. This is going to give more visibility to your channels and allow a different less business approach to social media.
Affiliate Marketing
Make influencers part of your team incentivising them to promote your brand with a part of the revenue.
Brand Ambassador
Brand ambassadors are people with large visibility designated to raise awareness of a brand or product.
Instead of a collaboration limited to a specified amount of posts or content pieces brand ambassadors represent the brand, often participating in company events and doubling as spokespersons.
The Right Price for an Influencer on each Platform
Influencers are active and available on many different social media platforms.
Each platform has its characteristics and different kinds of content that are available.
Here we will give you an overview of how much sponsored content costs in various forms and on various platforms in our experience.
The right price for an influencer on YouTube
YouTube is the largest video-sharing platform.
It has over 2 billion monthly active users and hosts more content than anyone could see in their lifetime.
It is also a hub for content of any type allowing marketers to tap into any kind of community they are interested in.
Integration Price
Integration is the most common partnership with YouTube content creators.
Your product will be promoted in a 60 to 90-second segment inside a larger video.
Is beneficial if the video and the product can be easily connected.
In our experience, integrations in a tier 1 country can cost a CPM between $15 and $25. Larger YouTubers are relatively cheaper but often have a less engaged audience.
The previously listed factors come into play to influence the final number.
Dedicated Video Price
Due to the cost and time investment of creators to script and film an entire video related to your product, dedicated videos are more expensive compared to integrations.
We estimate that you can expect the CPM to be double from an integration at minimum.
Therefore, in a tier 1 country, you can face costs of $30 and above for each thousand views.
Once again the final cost will be affected by many different variables especially technical costs related to the video concept.
The right price for an influencer on Instagram
Instagram allows its users to share photos and short videos.
Is the main platform for many influencers and one of the most used channels by marketers to promote their products.
Sponsored Post Price
A sponsored post cost can vary wildly due to many factors, in particular, the size of the influencer following.
Nano and micro-influencers are relatively cheap and a single post can be agreed upon with a budget between $100 and $1000.
When it comes to larger influence the cost can skyrocket significantly into the tens of thousands.
For celebrities, the price inflates even more, and $1+ Million deals aren’t unheard of.
Sponsored Story Price
Instagram stories are slightly cheaper than posts.
By disappearing in 24 hours they are only available for a small amount of time but they have higher levels of interactions and can directly lead to your shop.
The right price for an influencer on TikTok
Since its emergence, TikTok has consistently shown how its algorithm is extremely powerful at matching content with viewers.
Thanks to this characteristic the potential reach of any TikTok influencer is much larger than their followers list and each piece of content can be expected to be served to an interested audience.
Sponsored Video Cost
As usual, the following size is the most important aspect to determine the cost of a sponsored video.
Micro and nano influencers on TikTok have average prices from $20 to $500 per post.
Larger influencers can require compensation of up to a few thousand dollars, with celebrities once again being able to cash in the most.
How do I know the right price for the influencer I want?
Many influencers, especially if they are not new to sponsorships, have prepared a press kit that will outline what are their prices and which channels they are available for sponsorship. Otherwise, you may have to directly pitch to them your plan and ask for their price.
Influencer marketing agencies can be game changers for many companies since they will relieve the marketing teams from having to deal with each influencer individually and will instead provide a single point of contact.
In international or cross-country campaigns influencer marketing agencies are often better equipped to deal with different languages and cultures.
Also, influencer marketing agencies have the tools and expertise to evaluate the potential and effectiveness of each influencer before launching the campaign, translating into better results.
Therefore influencer marketing agencies are a powerful tool that many marketers should keep in consideration when planning a campaign.
How much does it cost to hire an influencer agency?
The cost of an influencer marketing agency may vary drastically by the scope and size of a campaign.
Commonly the cost is between 15% to 30% of the overall campaign budget.
Generally, agencies prepare a pre-campaign brief in which they illustrate the plan for the campaign and the expected results.his document also includes a breakdown of the costs that take into consideration the fees for the agency services.
In some cases, agencies may prefer a fixed fee or will want a different type of deal.
What should I look for in an influencer marketing agency?
There are many influencer marketing agencies available on the market and finding the right one for your goals can be a long process.
But most importantly you should be looking at the previous works the agency has done, the ability of the agency to operate in the geography your campaign wants to target, and their communication and reporting abilities.
What to look for when pricing an influencer
As we have seen many factors come into play when is time to price an influencer collaboration. But is also important to keep in mind other aspects independent from the influencer that help marketers to decide whether or not to proceed with the deal.
Average ROI
Influencer marketing is projected to give a 5:1 ROI on average.
That means that for every dollar spent $5 should come back in.
Not all deals will bring in $5 or more for each $1 spent but this is a good measure to identify which influencers have good potential and who is underperforming.
Previous performances
The size of the following is the main aspect taken into consideration when calculating an influencer price.
But it is important to know that is not the only thing that matters and it could be inflated.
Looking at engagement, likes, and sentiment analysis around an influencer’s content is going to give a better understanding of what is going on with an influencer and what is the potential of a collaboration.
In recent years, influencer marketing has become one of the most popular trends in the e-commerce industry. As we slowly transition into the post-Covid era, and social media continues to dominate our daily lives, brands are increasingly turning to influencers to help them reach their target audience and drive sales.
With the rise of new platforms and technologies, the way that brands and influencers collaborate is evolving. It’s important for e-commerce businesses to keep up with the latest trends and best practices.
In this blog post, we’ll explore the current state of influencer marketing in e-commerce and highlight 6 key trends that are shaping the industry. Whether you’re an established e-commerce brand or just starting out, understanding the power of influencer marketing can help take your business to the next level.
1. Following preferred creators across multiple platforms
One of the key trends in influencer marketing is that consumers are following their favorite creators across multiple platforms, not just one.
Meaning that e-commerce brands need to diversify their influencer campaigns and work with influencers who have a strong presence on different channels, such as Instagram, YouTube, TikTok, Facebook, and Twitter. Working with multi-platform influencers can help e-commerce brands reach more potential customers and increase their exposure.
For instance, an influencer with a large following on Instagram can create YouTube videos or TikTok clips featuring the brand’s products, which can drive more traffic and conversions to the brand’s website.
Also, collaborating with multi-platform influencers can enable e-commerce brands to build trust and credibility with their target audience. Consumers tend to trust influencers who share authentic and consistent content across different channels.
Therefore, e-commerce brands should seek out influencers who align with their brand values and voice, and who can create engaging content that highlights their products or services in a natural way.
2. Influencers will be important for affiliate marketing
Affiliate marketing is another trend that e-commerce brands should pay attention to.
Affiliate marketing is a type of performance-based marketing where an e-commerce brand pays a commission to an affiliate (in this case, an influencer) for each sale or action generated by their referral link.
Affiliate marketing can be a win-win situation for both e-commerce brands and influencers.
For e-commerce brands, affiliate marketing can help them increase their sales volume and ROI without spending too much on upfront costs.
For influencers, affiliate marketing can help them monetize their content and earn passive income from promoting products or services they love.
However, affiliate marketing requires careful planning and execution from both parties. E-commerce brands need to choose the right influencers who have relevant audiences for their products or services. They also need to provide clear guidelines and expectations for the influencers regarding how they should disclose their affiliation and track their performance.
Influencers need to follow the best practices of affiliate marketing such as disclosing their relationship with the brand clearly, providing honest reviews and recommendations, using catchy call-to-actions, and optimizing their links for mobile devices.
To leverage employee-driven content effectively, e-commerce brands need to create a culture of empowerment and appreciation among their employees. They also need to provide training and guidance on how to create engaging content that complies with ethical standards and regulations.
4. Micro and nano influencers will still be trending
Micro and nano influencers have a more engaged and loyal following, which makes their recommendations more trusted by their followers.
They have a stronger personal connection with their audience, which makes them more relatable and authentic.
They have the ability to target specific niches and cater to their followers’ interests, making them a valuable asset for businesses looking to reach their target market.
They are more cost-effective and easier to work with than mega influencers, making them a more attractive option for businesses with smaller budgets or those just starting out in the world of influencer marketing.
Overall, it’s clear that micro and nano influencers are here to stay and that businesses would be wise to incorporate them into their marketing strategies.
5. AI/ML plays a crucial role in the influencer marketing industry
The use of artificial intelligence (AI) and machine learning (ML) is rapidly growing in the influencer marketing industry. With the vast amount of data available through social media and other online platforms, AI/ML technology can help brands and marketers analyze data more efficiently and effectively.
Additionally, AI/ML can help automate the process of influencer selection, negotiation, and campaign optimization, freeing up time for marketers to focus on other tasks. As technology continues to improve, we can expect AI/ML to play an even greater role in the influencer marketing industry, providing more precise targeting and higher ROI for brands.
6. Influencer marketing and live shopping are the latest trends
Influencer marketing and live shopping are currently trending in e-commerce. This is because they can help attract and retain customers, increase brand awareness and trust, and boost sales and profitability. The following are five key points regarding this trend:
Authenticity: Influencer marketing allows brands to leverage the authenticity and trust that social media personalities have built with their followers, leading to more genuine and credible brand endorsements.
Engaging content: Influencers are skilled at creating engaging and relatable content that resonates with their followers. This can help brands to capture the attention of their target audience and generate buzz around their products or services.
Targeted reach: Influencer marketing can help brands to reach their target audience more effectively by leveraging the influence of influencers who have a similar target audience.
Interactive shopping experience: Live shopping provides customers with a more immersive and interactive shopping experience, allowing them to ask questions, interact with hosts and other viewers, and get real-time feedback.
Increased sales: Both influencer marketing and live shopping have been shown to drive sales and increase revenue for brands. By combining these two strategies, brands can create even more impactful campaigns that generate results.
YouTube’s CEO Neal Mohan recently announced the platform’s new priorities in acommunity letter. In the same letter, Mohan shared that gaming content on YouTube had hit over 2 trillion views in 2022 and the platform provided an income to hundreds of thousands of channels in the first half of the year. Highlighting the success of the platform Alphabet CEO Sundar Pichai announced in the 2022’s 4th quarter earning call that YouTube short-form video feature Shorts hit 50 billion daily views.
So, what are the priorities for YouTube in 2023? In a nutshell:
1. Supporting the success of creators
Seeking creator feedback to achieve platform goals.
Introducing more revenue streams outside of ads, like channel memberships and live streaming options. – Investing in shopping features.
Broadening accessibility for people who are deaf or hard of hearing.
Expanding access to their machine-translated captions tool to create a more inclusive experience, testing in live streams and Shorts.
YouTube is focusing on meeting viewers where they watch content, which is increasingly on TV.
Streaming will be a bigger focus for creators in 2023, providing new opportunities for building and connecting with communities.
YouTube plans to use AI-generated technology to expand storytelling and production value in creator content. Creators will be able to experiment with AI’s capabilities, such as simulated backgrounds and outfit swapping, in Shorts, podcasts, and more.
3. Protecting the YouTube community
Protect kids and users under 18 by making it easier to find family-friendly videos through YouTube Kids, with supervised experience.
The platform will also focus on creating multiple layers of protection and lifting up high-quality content for kids to learn and grow. YouTube’s CEO promises to put extensive resources into this.
With a focus on creator revenue and community, YouTube aims to become a safer and more inclusive space for different ages and communities.
Influencer marketing is rapidly evolving, and it’s essential for brands to stay current with the latest trends to remain competitive and effective in their marketing efforts.
By keeping up with influencer marketing trends, brands can take advantage of new opportunities, stay ahead of their competitors, and ultimately achieve their marketing goals. In this article, we’ll explore the 5 top influencer marketing trends in 2023 that every brand should know.
Before we dive in, what is influencer marketing?
Influencer marketing is a modern marketing strategy where brands collaborate with individuals who have a significant and active following on social media platforms such as Instagram, TikTok, and YouTube.
These individuals, known as influencers, use their platforms to promote the brand’s products or services to their followers. Influencer marketing is a powerful way for brands to reach new audiences, increase brand awareness, and drive sales.
By partnering with the right influencer, brands can leverage the influencer’s credibility and authenticity to build trust with their followers and achieve their marketing goals.
Why is influencer marketing important for your brand?
Influencer marketing is important because it allows brands to reach new audiences and increase brand awareness. By partnering with influencers who have a large, engaged following, brands can leverage the influencer’s credibility and authenticity to build trust with their audience and achieve their marketing goals.
Additionally, influencer marketing can drive sales and provide valuable insights into target demographics, making it a valuable tool for modern marketing strategies. Most importantly, for your brand to stay on top of the game in the social media world.
Here are the top 5 influencer marketing trends in 2023 for you to ace your game in influencer marketing
1. Increased focus on authenticity and transparency
The trend towards increased focus on authenticity and transparency in influencer marketing is a result of consumers becoming more savvy and expecting transparency from brands. Authenticity and transparency are crucial in building trust with audiences and achieving marketing goals.
Brands are incorporating authenticity and transparency in a variety of ways, such as partnering with micro-influencers who are seen as more authentic and trustworthy, encouraging user-generated content, hosting influencer-led events, and collaborating with influencers to create unique, authentic content.
By incorporating these tactics, brands can demonstrate their commitment to authenticity and transparency and establish a strong relationship with their audience.
2. Rise of micro-influencers
The popularity of micro-influencers in influencer marketing is soaring. Micro-influencers are individuals with smaller, but highly engaged followings and are perceived by their followers as more credible and trustworthy.
Brands are turning to micro-influencers as a cost-effective solution for targeting a specific audience and achieving a higher engagement rate, all while maintaining an authentic and genuine image.
Micro-influencers are disrupting the influencer marketing scene by giving brands the chance to reach a specific, highly engaged audience and provide a personal and authentic experience for consumers.
To make the most of this trend, it’s important for brands to find the right micro-influencer. Brands should seek out those whose values align with their own and whose followers match their target market.
3. Emergence of interactive content
The trend of interactive content in influencer marketing is on the rise. Brands and influencers alike are embracing new and exciting ways to engage with audiences, like quizzes, polls, and augmented reality experiences.
These interactive elements not only drive higher engagement rates and provide deeper insights into the audience, but also create a unique and memorable experience for customers.
Brands that wish to stand out from the crowd can leverage the power of interactive content through tactics like quiz-style posts on Instagram, augmented reality filters, and engaging stories on TikTok.
By investing in interactive content, brands can foster stronger connections with their target audience and achieve their marketing goals.
4. Investment in influencer-generated content
Brands are capitalizing on the power of influencer-generated content to reach their target audience and make a lasting impact. By partnering with influencers, brands have the opportunity to create unique and engaging content that resonates with their audience.
Influencer-generated content offers numerous benefits, from increased brand exposure to higher engagement rates and innovative marketing possibilities. The gaming industry serves as a prime example of the successful results that can be achieved through influencer-generated content.
For instance, video game company EA Sports teamed up with popular streamer PewDiePie to create a gaming tutorial series, while gaming hardware brand Razer partnered with professional gamer Ninja to launch a line of gaming accessories.
For brands looking to make the most of their influencer marketing efforts, investing in influencer-generated content is a strategic move. By finding the right influencer who aligns with their brand values and appeals to their target audience, brands can enhance their marketing campaigns and drive better results.
5. Growth of influencer marketing automation
The growth of influencer marketing automation is rapidly changing the way influencer marketing is done. Brands are recognizing the benefits of using automation to streamline the influencer marketing process, including increased efficiency, improved accuracy, and better scalability.
Automation is being used in various ways in influencer marketing, such as influencer discovery, outreach, and campaign management. Brands can use automation tools to find and engage with the right influencers, manage their campaigns more effectively, and track their performance in real-time.
The importance of using automation in influencer marketing cannot be overstated, as it helps brands to maximize their marketing efforts, save time and resources, and achieve better results.
By embracing the growth of influencer marketing automation, brands can stay ahead of the curve and achieve success in this competitive field.
Conclusion
Influencer marketing is always on the move, and keeping up with the latest trends is key for brands to stay ahead of the game. From cutting-edge tech to shifting consumer behavior, staying current with influencer marketing trends is vital to your success.
So why wait? Book a 1-on-1 call with us and let’s dive into how you can make these trends work for you. Don’t let the fast-paced world of influencer marketing leave you behind, join us and stay ahead of the curve.
For social apps such as Instagram, Facebook, and Pinterest, live-stream shopping content has become a key focus in their quest to increase their commerce potential. YouTube is also getting in on the action, with a series of holiday live-streams meant to mirror traditional shopping shows, while allowing viewers to interact with influencers and celebrities directly and allowing them to make purchases from the platform.
YouTube has released more details about its plans to offer live-streamed sales via users’ mobile devices, in a shift it hopes will eventually allow any user-generated product adverts to stream on the site.
In an interview with the YouTube blog, product designers Wendy Yang and Lax Poojary discussed how the platform’s shopping processes are evolving, and how they plan to advance live-stream commerce initiatives. Influencers and creators are already collaborating with brands to promote brands or products within their content via affiliate relationships and paid sponsorships, so it makes sense to extend this behavior into live-stream shopping. By making shopping fun and interactive, live-stream commerce leverages the same kinds of rewards we already use every day.
It has become common for YouTubers to hold positions of trust for many viewers, especially younger ones who are just as likely to align themselves with the stars of YouTube as they are the celebrities on television. As a result, it’s easy to see why the connection between in-stream recommendations and buying could exist, especially when the in-stream is live. But that’s not all. The rise of E-commerce this past year opens the door to new opportunities for digital browsing, buying, and selling that should facilitate holiday shopping this year and even beyond. YouTube has seen significant opportunities for growth in the future.